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Frank Pallotta
BREAKING: Universal Pictures is making some of its current film releases available on demand starting this week. That includes The Invisible Man and The Hunt, which will be available on Apple, Amazon and other on demand services starting Friday for $19.99.
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Frank Pallotta Mar 16
Replying to @frankpallotta
Trolls World Tour, which is set to hit theaters in US on April 10, will be available day and date. That means you can go out to see it (if theaters are still open by then) or rent it at home on April 10.
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Frank Pallotta Mar 16
Replying to @frankpallotta
Jeff Shell, NBCU CEO, said that rather than delaying these films or "releasing them into a challenged distribution landscape," the studio wanted to provide "an option for people to view these titles in the home that is both accessible and affordable."
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Frank Pallotta Mar 16
Replying to @frankpallotta
From all indications, this seems to be a temporary solution to a tough time for studios like Universal. Once the coronavirus crisis is averted and theaters reopen, it can go back to business as usual. But it sure seems to me that the genie is out of the bottle now.
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Frank Pallotta Mar 16
Replying to @frankpallotta
I’m seeing people say, “$20 is a lot to rent a movie!” Is it? The national average for movie tickets is ~$10. And in major cities it’s way more than that. That said, if Invisible Man, a $7M production, costs $20 to rent, how much would Mulan, a $200M production, cost? $50?
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Frank Pallotta Mar 16
Replying to @frankpallotta
I don’t believe moves like this one are going to kill the theaterical experience. And I don’t see the coronavirus crisis killing the future of the movies. Now will this crisis change the window or how many theaters are in operation? That’s a different conversation.
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Frank Pallotta Mar 16
Replying to @frankpallotta
If Universal really believed the movie theater biz was kaput, it wouldn’t have delayed F9, it would've released it. This is why I doubt Mulan ends up on Disney+. That said, I could definitely see New Mutants making that move. I wrote about this here:
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Sean Abrams Mar 16
Replying to @frankpallotta
Is that $19.99 to buy ... or to rent?!
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Frank Pallotta Mar 16
Replying to @seanybrams
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The Empty Stadium Third Summers Brother🍕 Mar 16
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the4thpip Mar 16
I'd say invite your friends to watch, but then I remembered we're supposed to distance socially.
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