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Erica Osher
Director of Sponsorship Products at NPR. Maker of Brand Soundscapes and custom sponsor creative.
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Erica Osher Jun 22
Proud of my team and a shoutout to for her hard work on getting the RAD pilot going
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Bryan Moffett Jun 22
How NPR Continues to Develop Its Podcasting Ad Game - thanks to and her awesome team!
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Erica Osher Jun 21
NPM is currently looking for a producer to make quality audio sponsorship that's been today's focus
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Bryan Moffett Jun 21
70% of smart speakers owners listen to more audio as a result of owning the speaker
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Erica Osher Jun 21
"Programmatic is great for the back catalog when you can have a low CPM. That's the sweet spot." Marshall Williams of Ad Results
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Erica Osher Jun 21
on RAD "make it simple for the publisher... make it simple for the ad servers... make it light for the platforms"
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Erica Osher Jun 21
"This is Apple validating our medium" John Rosso of Triton Digital on Apple's news that they will release podcast listening data
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Erica Osher Jun 21
My boss on podcast measurement. "We don't want to be creepy & track who listened, but know that someone listened"
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Erica Osher Jun 21
Theme of Podcast Advertising panel: it's all about authenticity, quality and being willing to experiment
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Erica Osher Jun 21
NPM's fearless leader leading a panel on the effectiveness of podcast advertising
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Erica Osher Jun 21
Edison and speaker study: 18% of people who own a smart speaker have 3 or more!!
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Erica Osher Jun 21
NPR CEO Jarl Mohn keynote at on growth of podcasting.
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Erica Osher Jun 19
Hiring a full-time producer to make informative and engaging custom audio sponsorship for NPR sponsors.
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Erica Osher Jun 13
Congrats Scott! You'll be missed - please keep in touch!
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Erica Osher Jun 6
Replying to @jason_kint
Is it $33 billion or $340 billion. The image on that Netchoice article say $33 billion but the text says $340 billion?
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Erica Osher Jun 6
Replying to @ParisInBmore
Apparently Twitter thinks tortilla chips, Lacroix and cheese are offensive. It must be that the tortilla chips are labeled "gluten free"
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Erica Osher Jun 5
Proud that needs to make no changes to address this or Chrome's Better Ads Coalition standards
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Erica Osher Jun 5
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Patrick Cooper Jun 2
Thorny, cool stuff. + have done nice work leading build-out of NPR's Remote Audio Data concept.
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Erica Osher Apr 20
Great opportunity to work with an amazing team and product owner!!
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