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Emma Boulton
Strategic Design Research. Writing. Speaking. Previously research and . I once ran Picture Book programme student
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Emma Boulton 13h
I tweeted that after reading this by who as always summed it up for me: "Getting to actions from insights is a team sport that requires a range of inputs. The researchers role is to make the ‘user’ input as rich and insightful as possible." Exactly how I see it. Inputs.
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Emma Boulton 13h
Replying to @daveixd @leisa
I tweeted that after reading this by who as always summed it up for me: "Getting to actions from insights is a team sport that requires a range of inputs. The researchers role is to make the ‘user’ input as rich and insightful as possible." Exactly how I see it. Inputs.
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Emma Boulton 15h
Replying to @alanklement
Sorry, I don't want to argue - it seemed like you were arguing with me or trying to make me look stupid and that got my back up. Probably best stop discussing this on here 😳
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Emma Boulton 15h
Replying to @alanklement
I understand what you are saying but I'm confused why you feel the need to split hairs and mansplain to me?
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Emma Boulton 16h
Replying to @alanklement
Right. Yes. Generally survey results are counted and reported upon quantitatively which is why people think of them as quant. You can also code and report open ended questions quantitatively - eg 'what is your job title' to tell you about job titles you didn't know before.
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Emma Boulton 16h
Replying to @alanklement
I agree to some extent but you are forgetting about open ended survey questions. They can be a great way to find out new things.
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Emma Boulton retweeted
Neil Churcher 17h
Replying to @emmaboulton
On the money. Quant and Qual are usually parts of the same Jigsaw. It's more a question of how much Jigsaw you want to do before you're got the amount of picture you think you need.
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Emma Boulton 19h
Replying to @andybudd
Definitely! I just wish UX and Market/ing Research folks could be friends rather than pushing back on each other 🤗
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Emma Boulton 19h
Related to my last tweet. Great piece by about interpretation as a team sport.
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Emma Boulton 19h
Tired of hearing UX people say that quant tells us the what and qual tells us the why. This is an over simplification. You can get a lot of what without the why from qual too. Analysis and interpretation are where the why and what to do about it comes from.
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Emma Boulton retweeted
Ryan Hunt Aug 17
So we're building a good, ole fashioned web forum to talk about Research & . It's a WIP, but come check it out.
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Emma Boulton Aug 17
Replying to @mcpflugie @MyFonts
This is so great to see x
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Emma Boulton Aug 17
Hats off to the amazing - my ex colleague from - this is truly fantastic research on font purchasing. 👏🏼 👌🏻 👍🏼 Feast your eyes and learn.
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Emma Boulton Aug 17
I didn't know 5 months ago but thanks to I feel like I have known her for years. Here's another wonderful piece of her writing about research. Yes to being on the outside or at least asking those on the outside:
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Emma Boulton Aug 17
Writing 'death interviews' instead of 'depth interviews' in a research proposal is probably not a great idea!
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Emma Boulton Aug 16
Really enjoyed watching Hidden. I watch a lot of subtitled Scandi dramas so subtitles for Welsh language are not a barrier for me. Lovely hearing the Welsh language too. Dark, brooding drama at its best.
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Emma Boulton retweeted
Mixed Methods Aug 15
"Delving into coding without knowing your data thoroughly is never an option if you want your hard work to render data-based insights." Check out Erika Yi's helpful review of these qualitative data coding tools:
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Emma Boulton retweeted
Gregg Bernstein Aug 15
Come work with me and the best group of colleagues on earth . The work we do on is interesting, challenging, & rewarding. Bonus: this role reports to , who is 99% of why I came to Vox.
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Emma Boulton retweeted
Robert Mills Aug 16
We're looking for a UK-based Product Marketing Manager to join the team 👀
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Emma Boulton Aug 16
Definitely a stepping stone for me. I failed my lower sixth year due to being distracted by too many extra curricular activities! I had to knuckle down to get my A levels and get the grades I needed to study Psych. A degree is now often a basic requirement for User Researchers.
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