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Richard Fletcher
Almost half the readers of the print edition of πŸ‡©πŸ‡ͺ regional newspaper SΓ€chsische Zeitung are approaching their 80s or 90s, and the largest group of print subscribers is the 75s to 84s.
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Richard Fletcher Sep 26
Replying to @dragz
I guess we have to start factoring in a country’s average life expectancy in order to be able to properly interpret the demographics of print newspaper readership.
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π‚π¨π«π’π§π§πž ππ¨ππ πžπ«πŸ“±πŸŽ“ Sep 26
Replying to @dragz
Can we also rethink "print decline" as: "Print and digital are 2 different *products* sold by the same *brand*"? This helps us drive home to media houses that some print *brands* are nose-diving because they don't have (m)any *non-print products* to sell.
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