I’m qualified in Corporate Crisis Management as well as Marketing, dudes... the campaign didn’t hit, that was recoverable. But the Instagram messages were unforgivable... and the lies and pretence... and then the cowardice and deleting IG comments, it’s unbelievable

As a Chinese, I felt uncomfortable, not really offended from those ads. It's bad, but I can even persuade myself maybe that was lack of cultural understanding. But the messages, dude, that's pure evil.

Sometimes I wonder if the pr agencies of these companies have any training on crisis management. I can write a better apology than this tbh. At least address the main issue i.e the racist videos rather than play victim and making the public doubt your sincerity pic.twitter.com/4QIfRClQfE

I’m wondering if their ad agency had any training, period. Who’s dumb idea was it to get a model to eat a cannoli with chopsticks?

As italian, I apologize for them either the #hack was real or not

Dead&Gone pic.twitter.com/cqmreNDh2G

Explain the racism stuff first. Learn to respect the Chinese culture while making money out of the Chinese people.

特地翻出来看看，怕是明年的业绩不能让你们吃到玛格丽特披萨了（:-D）

怎么这么优秀