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Gareth Clubb
We've been working hard at The Telegraph to improve third-party performance. Here is an insight into our approach - ⚡️
At The Telegraph we’re currently going through a process of rebuilding our public-facing website. This gives us the opportunity to take…
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Steve Francis Apr 30
Replying to @digitalclubb
Great read - would be interested to know how you are attempting to reduce the impact of the DTM calls and analytics on performance. How have you been able to improve with no degradation of analytics quality? Facing similar challenges myself.
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Carlos Torres Apr 30
Replying to @digitalclubb
Great article, congrats on all the wins so far, and absolutely loved the CDN Proxy idea. Thanks for sharing!
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Gareth Clubb Apr 30
Replying to @Carlos_Catb
Thanks Carlos, appreciate the feedback! Asking for forgiveness is definitely my preferred way of working ;)
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Gareth Clubb Apr 30
Replying to @badgerfranny
Thanks Steve! We actually have 3 tag managers! DTM makes 38 separate calls so the struggle to keep things in order is definitely there. Trying to get everyone to one tag manager and then potentially consider keeping it within the tech teams control.
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Gareth Clubb Apr 30
Replying to @badgerfranny
Re analytics quality - deferring all of the JavaScript and having so few first party requests means the analytics still fire within a reasonable time. I would also think making such massive improvements elsewhere may also have counteracted that!
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Homer Jay Wong May 1
Replying to @digitalclubb
Nice work Gareth! A great read, I have shared it with my colleagues.
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nystudio107 May 5
Totally agree that it's a cultural issue or even an awareness issue, especially in agencies that backdoor'd their way into being developers. I wrote an article that's pretty germane to this if you're interested :
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Randeep Bahia May 6
Replying to @digitalclubb
Great read , of particular interest was around managing which scripts are deployed on the site, and a potential server side tagging (SST ) solution for delivering third-party tracking.
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