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Darius-Aurel Frank
Marketing Consultant & PhD Candidate in Marketing , . Specialized in consumer research and innovation adoption.
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Darius-Aurel Frank Jul 19
are on a collision course with pedestrians.
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Darius-Aurel Frank Jul 18
The probably most important aspect of consumer’s adoption of is . The question is who do you trust with your life: or , or that is known for it’s focus on safety?
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Darius-Aurel Frank Jul 3
The unofficial community has just reached 1 million subscribers. This highlights the unprecedented growth of power of groups on and calls for on the new challenges in brand and management.
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Darius-Aurel Frank Jun 19
While looking forward to summer ☀️, don’t forget to submit your research to , . The deadline of the call for abstracts is tomorrow (June 20, 2019). See you in Montreal! Picture credit:
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Darius-Aurel Frank Jun 12
After 9 hours of high-quality presentations, intensive and a panel discussion with the editors of JBR , P&M and others, is still going strong in its final session of today.
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Darius-Aurel Frank Jun 10
If you cherish a , walking up to Castel San Pietro (Verona, Italy) might be just the right activity for starting off your evening! 😍
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Darius-Aurel Frank Jun 6
We have a paper under in for longer than 9 months although they advertise 45 days. Disappointing! How to fix and move forward?
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Darius-Aurel Frank Jun 1
⚡️Revisit the highlights of - the 48th Annual Conference of the European Marketing Academy hosted by in . Safe travels everyone and see you soon!
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Darius-Aurel Frank May 31
Stefanie Sohn, , presents a value-based adoption model and shows how costs (i.e. psychological risks) and benefits (i.e. time savings and control) factor into ’s perception of value of .
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Darius-Aurel Frank May 30
“Privacy cannot be a luxury good offered only to people who can afford to buy premium products and services” - at . 👏 Also : wants to reserve ad blocking only for paying enterprise customers 🤔
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Darius-Aurel Frank May 30
Tim Smits , Prof. Of Persuasion and Marketing Comm. , in another important session of today, reminds us about the issues concerning the continued use of p-values and null hypothesis significance testing and discusses the use of the p < .005 level.
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Darius-Aurel Frank May 30
Thomas Robinson, Lecturer in Marketing , shares valuable insights on his which uncovers the basis of consumer engagement with and its impact on the articulation of trust and risk in regard to services.
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Darius-Aurel Frank May 30
Benjamin von Walter, Prof. in Marketing Management , shares his latest findings on how consumer beliefs about influence behavioral intentions to take ‘robo-advice’ at .
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Darius-Aurel Frank May 29
Did you know that you can follow our fantastic community of scholars via a single link: ? Don’t miss out and subscribe to the list today!
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Darius-Aurel Frank May 29
Looking forward to hearing about it!
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Darius-Aurel Frank May 29
Stijn M.J. van Osselaer , S.C. Johnson Professor of Marketing , discusses with the audience how to design more powerful for replicability, integrity and validity at .
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Darius-Aurel Frank retweeted
Dan Ariely May 27
A talk I just gave on trust:
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Darius-Aurel Frank May 27
In case you arrive early, I recommend to pay this beauty a visit. 😍
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Darius-Aurel Frank May 24
Looking forward to presenting my on the role of negativity bias and consumer in the adoption of at on May 30 at 10:10AM in ESA West, R120.
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Darius-Aurel Frank May 19
How safe do need to become for you to try one? The answer to this question probably depends more on your in the technology than its actual safety.
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