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Dan Shure
I spent about 10 mins looking into the CCN traffic drop.. & have a few thoughts. Disclaimer: a proper SEO analysis requires a lot of time, critical thinking, and internal data - so take this with a grain of salt, but also I get to look at / analyze a LOT of sites as a consultant
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Dan Shure Jun 10
Replying to @dan_shure
First of all, it's pretty risky to depend on ONE page for the bulk of your traffic.
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Dan Shure Jun 10
Replying to @ahrefs
According to they dropped from 3 to 7 for "bitcoin price" which is the top searches keyword for that page (and I imagine they lost a lot of mid/long tail for that page as well). That page was a huge vulnerability.
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Dan Shure Jun 10
Replying to @dan_shure
Their anchor text profile for that page is not pretty - very overoptimized. I haven't dug into all the exact links... but wondering how natural it might be...
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Dan Shure Jun 10
Replying to @dan_shure
I looked at the link profile for Coinbases's page ranking for "bitcoin price" and their profile is much less optimized for "bitcoin price" and related terms in the anchors.
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Dan Shure Jun 10
Replying to @dan_shure
Also - Coinbase who overtook them in ranking has 190,000 brand searches a month. CCN has 27,100.
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Dan Shure Jun 10
Replying to @dan_shure
That's what I see after a few minutes :) My main point is that with the latest Google core updates, you have to segment things by queries, query types, pages, and page types. On most sites I've looked at actual internal data for, some pages/keywords win, some lose.
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Garrett Smith Jun 10
Replying to @dan_shure
There’s some other issues as well
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Dan Shure Jun 10
Replying to @dan_shure
I don't see these updates as being sitewide 'punitive' based updates (like Panda or Penguin)... anyway - I hope that helps someone trying to make sense of any updates. Do you want to see a more in-depth blog post? Lemme know, I drafted one back in March, but never finished it.
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Joshua Thompson Jun 10
Replying to @dan_shure
Solid!
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Drew Marlier Jun 10
Replying to @dan_shure
What are you using for this data?
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Dan Shure Jun 10
That particular screenshot is -- shows similar top pages/traffic spread.
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Ryan Jennings Jun 10
Replying to @dan_shure
Cool to see your workflow Dan. There could be a place for SEO tweetstorm audits.
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Stefan Mustieles Jun 10
Replying to @dan_shure
I saw they had dropped for 'bitcoin price' but have since returned. If its a quality issue, let's say the backlink profile isn't great but have you tried loading the page on desktop and mobile. It is sooooo slow! Compared to competitors that give me that answer in seconds.
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Raphael Raue Jun 11
Replying to @dan_shure
I thought exactly the same when I read that article
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El_Emprendinauta Jun 11
Replying to @dan_shure
Thnx for sharing this kind of info. Im going to translate and post it in my social channels. Waiting the blog post !
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NrdGrl007 Jun 11
Replying to @dan_shure
I'd love to see more I wrote for CCN, now write for HVY post transition, and I'd like to have a better understanding of what's going on there.
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George Nguyen Jun 11
Replying to @dan_shure
This is super insightful, thank you!
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Jenny Stradling Jun 11
Replying to @dan_shure
I agree. I looked at Google Analytics traffic closely for a client who had losses and found that specific blog posts that had huge amounts of traffic did show some decreases, whereas others gained. Not a sitewide “penalty”, but individual page ranking changes.
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Gisele Navarro Jun 12
Replying to @dan_shure
A blog post would be great, Dan!
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