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@cjc | |||||
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If you're building and selling software, it's much better to sell your product to your true user. Otherwise, you're incentivized to build a product that you can sell, but customers hate using.
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Cristina Cordova
@cjc
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9. sij |
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Most HR software is truly horrendous to use. It's often marred by the fact that the buyer is HR/Finance and the actual users are Hiring Managers and Employees. The former cares about cost/setup time/administration and the latter cares about actually using a good product.
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bartolomé salas
@bsalasmanzanedo
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9. sij |
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Consumerization of business.
Both in UI/UX and distribution models.
Huge opportunity for disruption.
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Yves TUET
@zztuet
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9. sij |
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Yes land and expand strategy. A good UX + analytics for managers/buyers. Would add to the problematic the fact that most of these applications are designed for data production and not for consumption (although usually most of the users consume data)
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David Haddad
@daveying99
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9. sij |
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In other words: The more the customer and user intersect, the better the product.
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Jack Hanlon
@JHanlon
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9. sij |
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I agree with your assessment about why it's bad, but focusing on end users may be "much better" in terms of creating a great product experience but if that doesn't mesh with how procurement actually happens that can be a pretty huge barrier to actually getting customers.
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Olav Gausaker
@olavgm
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9. sij |
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This is why all software for public services (health, education, ...) suck
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