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Chad S. White
3x Author of 'Email Marketing Rules' and 3,000+ posts on | Head of Research Consulting | previously ,
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Chad S. White Aug 16
Join Oracle Marketing Cloud Consulting's (OMCC) rapidly growing team! We're looking for consultants, account managers, data analysts, and more. Visit our jobs page and search for "OMCC" to see our openings:
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Elizabeth Flux Aug 14
How old are you? I'm "had to get invited to gmail" years old.
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Val Geisler 💌is on vacation Aug 15
You heard it here first, folks. "It depends, test it" is the ultimate email marketing rule.
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Chad S. White Aug 14
Triggered emails are living programs that require care and nurturing. Clint Kaiser, Consulting’s Head of Strategic Services, shares a list of questions you should ask yourself about each of your automated emails >>
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Chad S. White Aug 14
I totally agree. These are all myths.
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Erik Nierenberg Aug 14
How often do email apps change? looked at 4 popular mobile apps and counted 45 email client updates in the second quarter of 2019—that's an email client update equivalent to every two days!
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Elliot Ross Aug 14
Remember when advertising was drug fuelled psychopaths in expensive suits with smoke filled offices, in a perpetual blind panic trying to make up a sentence that might work. then data stalking happened. Makes you feel nostalgic tbh
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Chad S. White Aug 13
Going into effect in July, the California Consumer Privacy Act will affect most major US companies. But California isn’t the only state looking to strengthen privacy laws. Consulting’s Brian Sullivan shares the details:
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Oracle Marketing Cloud Aug 6
Join us in from March 24-26, 2020 for . Learn what it takes to deliver standout . Sign up for updates here:
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Julia Burnham Aug 9
I woke up in a cold sweat last night to create this content. I present: the Email Sign-off Alignment
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Chad S. White Aug 12
In this Marketing Scoop podcast, we talk about list building, GDPR, subject lines, success metrics, and what's new in . Download wherever you get your podcasts, listen online, or watch on YouTube:
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Chad S. White Aug 9
Here’s the schema code you’ll need to add to each of your emails to enable Email Annotations in Gmail’s Promotions Tab:
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James Koons Aug 8
Duped Consumers About Privacy, FTC Says -via
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Jeremiah Owyang Aug 7
1999: "Subscribe to our newsletter" 2009: "Follow me on social" 2019: "Subscribe to my newsletter"
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Chad S. White Aug 7
The Last Word on July 2019: A roundup of email marketing articles, posts, and tweets you might have missed last month…
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Chad S. White Aug 7
Who you choose to listen to and get advice from is critical. Here's a great list of 103 marketing thought leaders from my friend . Check it out and find some new folks to follow:
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Megan Boshuyzen Aug 6
Replying to @EmailonAcid
Q6. I mentioned this earlier, but DO. NOT. JOIN. GIVEAWAYS. or use companies that use that model to rapidly grow your list. Those are low-value prospects, they will immediately unsubscribe (I did this once. learn from me. don't be like me.) .
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Mathew Sweezey Aug 6
3 Marketing thought leaders to follow Chad White: Michael Barber: Jordie van Rijn:
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Chad S. White Aug 6
I'm excited to be speaking at Boston in October! Join me and learn more about how to level up your skills as an email marketer! Hope to see you there. Learn more and register >>
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Chad S. White Aug 6
Email Annotations replace traditional preview text in Gmail’s Promotions Tab under certain circumstances. Here’s a full breakdown:
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