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Paul Boag
UX & digital transformation strategist. Author of the User Experience Revolution. Founder of and non-exec director of and .
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Paul Boag 8h
Now you have me excited!
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Paul Boag 18h
Replying to @wa_wado @dubaussi
I think the best bit was the fact the poor younger boy is so traumatised that he brings a colander thinking that would in some way help!
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Paul Boag 18h
Replying to @AndrewBooton
I do see where you are coming from and yes we should have adult debate. But if you use words l like idle and pious surely that is just name calling?
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Paul Boag Aug 23
Replying to @Nomad_on_line
To be fair I was probably paraphrasing something I have heard somewhere. I am rarely original.
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Paul Boag Aug 23
Replying to @svillegastweets
Sad but true. Both men and women are biologically programmed to look at both even people of the same sex. We are still in many ways little more than animals!
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Paul Boag Aug 23
Replying to @vfowler
You make it happen and I would bite your hand off!
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Paul Boag Aug 23
How do I turn off these bloody notifications?
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Paul Boag Aug 23
Never wireframe alone. Read 5 exercises to engage clients and stop you wireframing alone
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Paul Boag Aug 23
Photoshop is the most effective way to show your clients what their website will never look like. – Stephen Hay
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Paul Boag Aug 23
"Learn about what’s important to your clients, keep aware of the differences between your respective countries’ practices, and you’ll forge a path to success." - 7 Tips for Better International Business Relationships
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Paul Boag Aug 23
Even the most compelling call to action is pointless if people do not see it! How then can we optimise our calls to action to ensure they are immediately visible to even the most overwhelmed user? Excerpt from my Masterclass:
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Paul Boag Aug 23
From the archive: What exactly is the wow factor in design? -
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Paul Boag Aug 23
One of the best things I have done recently is offer my posts in audio format. More users consume my posts that way than read. You should do the same even if you only use an automated tool like this.
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Paul Boag Aug 22
Amazon are often held up add an example we should copy. But Amazon’s success is due to many factors beyond their UI. In fact there are glaring problems with that UI at times.
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Paul Boag Aug 22
Replying to @Nomad_on_line
Me. :)
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Paul Boag Aug 22
I think I fancy doing some more speaking again. If anybody has any recommendations of places they know that might suit me, let me know.
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Paul Boag Aug 22
When you are seeking to improve the experience of users, pay special attention to the gaps.
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Paul Boag Aug 22
From the Archive: 7 ways a great copywriter crafts compelling web copy -
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Paul Boag Aug 22
58% of consumers share their positive experiences with a company via social media.
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Paul Boag Aug 22
Next time you are considering a site wide redesign, think twice. Your regular users will react badly to large changes. It will break their mental model and threaten their primal brain. Excerpt from my Masterclass:
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