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William McDonough
Designer, advisor, co-author of Cradle to Cradle + The Upcycle. Time magazine “Hero for the Planet” who is changing the design of the world.
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William McDonough Apr 16
It's time to think beyond even the concept of waste. Simply saying we're going to be less bad + reduce waste won't cut it with future generations. Let's tell kids we're going to be less bad, but we're also going to be
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William McDonough Apr 15
defines a new paradigm where the world gets better through continuous improvement. has launched the Guideline for Building Services inspired by the Concept which provides rigor to the endeavor which I was happy to contribute
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William McDonough Apr 11
to my from 2007: Design. 12 years later I am still working toward a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power — economically, equitably, ecologically and elegantly enjoyed.
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William McDonough Apr 10
One of the ways we can shift to a is embracing Products As A Service. We want the use of a computer — not the ownership of 4,630 chemicals
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William McDonough retweeted
MBDC_C2C Apr 9
"The first fine fragrance to receive the distinction of Environmental Working Group Verified® and Certified™ at the Gold level... which is an official way of saying, it's legit." Read about Michelle Pfeiffer's certified fragrance in :
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William McDonough Apr 8
Collaborating with Michelle, Henry Rose and on a fragrance has been an exciting opportunity to bring together fearless people who insist on product quality. Read more about the journey to a fragrance which can be elegantly enjoyed:
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William McDonough Apr 5
With Design™ we look at the natural world as a biological metabolism with products which are consumed, used and re-consumed. These products can endlessly regenerate in a economy
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William McDonough Apr 4
Speaking about making fashion at 's Global Change Awards in Stockholm was a joy. Join me in supporting their mission of changing minds, changing hearts and changing clothes by backing one of the innovative winners:
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William McDonough Apr 3
We shouldn't only attempt to minimize waste, avoid waste or reduce waste — instead we should focus on eliminating the concept of waste. Remember: in nature one thing's waste is another thing's food
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William McDonough Apr 2
Fashion is a verb. We fashion. A verb is an action that has intentions and consequences. I'm excited to be at H&M's Global Change Awards celebrating exquisite actions based on positive intentions and demonstrable consequences as we fashion our world.
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William McDonough Apr 1
Remember that less bad is the enemy of the perfect. Part of embracing Design™ for the is striving for 100% fabulous!
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William McDonough Mar 29
Discussing the endless benefits of a economy with for 's Town Haul podcast was a delight! Listen to learn more about , and design for next use.
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William McDonough Mar 29
It's been a joy collaborating with and to make fashion
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William McDonough Mar 28
Today we're focusing on plastics which are reusable, recyclable and compostable, but they must also be recoverable. If we design things that are recyclable but we don't recycle them they become entropy in the oceans — chaos reigns
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William McDonough Mar 27
As an architect I have the opportunity to fashion buildings. When we design clothes, we fashion garments. By embracing Design™ for the we can fashion a world we want to live in.
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William McDonough Mar 20
I urge everyone to think beyond single use - take, make, waste - and imagine a world where everything we make or consume provides nutrition for nature and/or industry. This thinking is how we make a world where growth is good.
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William McDonough Mar 19
We shouldn't discourage growth, we should ask ourselves what we want to grow. Prosperity, health, security, community, peace, culture. We can cultivate all these by following :
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William McDonough Mar 15
By joining forces, businesses and governments can tackle plastic pollution at the source, which is why we’ve signed the Global Commitment.
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William McDonough Mar 13
Green roofs put cities one step closer to connecting with the landscape. William McDonough + Partners Director Roger Schickedantz spoke to about green roofs' potential to make the cities and farms one organism again. Read more:
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William McDonough Mar 11
I'm delighted by the momentum behind the . This is realized through the redesign, reuse + regeneration of biological and technical resources while eliminating the concepts of waste and pollution.
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