Twitter | Search | |
William McDonough
Designer, advisor, co-author of Cradle to Cradle + The Upcycle. Time magazine “Hero for the Planet” who is changing the design of the world.
1,877
Tweets
1,092
Following
25,423
Followers
Tweets
William McDonough 11h
How do we make the world better because we're here? Simply saying you're going to reduce emissions is like getting in a taxi and saying, "quick, I'm not going to the airport!" Watch my presentation to to learn more.
Reply Retweet Like
William McDonough Jun 19
Our design for 's GreenHouse Factory and Offices is an early example of a building like a tree — a manufacturing facility which sequesters carbon, cleans water and creates ecosystems. Read more in :
Reply Retweet Like
William McDonough Jun 18
Welcome to a world of generosity, grace and abundance — the people are strong people. Thanks to the attendees 's for sharing a vision for an economy which is .
Reply Retweet Like
William McDonough Jun 18
Products can be designed to be safe first, then circular, with healthier materials, all while using clean energy + water + treating all people with dignity. Join me 's at 2:55p CT to learn more about this -inspired approach to .
Reply Retweet Like
William McDonough Jun 17
If all we're doing is recycling, without looking at materials' impacts on human and ecological health, then we may be . Emphasizing a circular economy so it is safe first, then circular, is one way we can help achieve a healthier future.
Reply Retweet Like
William McDonough Jun 14
As a designer, I ask myself how to employ the concept of waste equals food, of current solar income, of protecting biodiversity in design. Embracing Design™ makes products safer, then optimized to endlessly recirculate in biological and technical systems.
Reply Retweet Like
William McDonough Jun 13
Replying to @thinkshift @GreenBiz
is streaming some of the sessions here!:
Reply Retweet Like
William McDonough Jun 13
The first Gold jeans resulted from a wonderful collaboration between , , + others. Join my panel with + - Circularity Is In Our Jeans - 's Circularity event June 18 at 3:05p CT to hear more.
Reply Retweet Like
William McDonough Jun 12
Embracing a means products are safe, healthy and then circular. Join me Tuesday, June 18 at 3:00 pm CDT for my plenary 's Circularity conference: Not Just Circular, But Safe. Sign up to watch the live stream:
Reply Retweet Like
William McDonough Jun 10
Climate change is the result of breakdowns in the carbon cycle caused by us: it is a design failure. It is we who have made carbon a toxin. In the right place, carbon is a resource and tool
Reply Retweet Like
William McDonough Jun 8
On we can apply our positive intentions for the world to marine and land-based plastic pollution. Embracing a inspired approach to is one step to living in a world beyond the concept of waste.
Reply Retweet Like
William McDonough Jun 7
The last 20 years of collaboration between Shaw and have been a joy!
Reply Retweet Like
William McDonough Jun 6
The isn't good if it circulates bads. We can embrace a Circular Economy of products designed to be safe first, then circular.
Reply Retweet Like
William McDonough Jun 5
This is the time to fiercely and intentionally wage peace on the planet with commerce, as the only human institution big enough, creative enough and fast enough to be the engine of principled prosperity and beneficial change
Reply Retweet Like
William McDonough Jun 5
Returning to Detroit for has been a delight! We can go beyond less bad to make the world more good — which is why I'm pleased to be surrounded by other individuals dedicated to making the world better because we're here.
Reply Retweet Like
William McDonough retweeted
Lorne Craig Jun 4
Trying to capture morning plenary sessions at Sustainable Brands 2019 Detroit... so many BIG ideas, so little time! Heidi Dangelmaier and Linda Walker from @sustainablebrands
Reply Retweet Like
William McDonough retweeted
Sustainable Brands Jun 4
Refuse refuse. Say no to waste.
Reply Retweet Like
William McDonough Jun 3
Common carbon strategies often aim to promote a goal of zero. Predominant language includes “low” or “negative" carbon. I introduced a new language to signal positive intentions + identify 3 categories of carbon: fugitive, durable + living
Reply Retweet Like
William McDonough May 31
We can reframe the way we look at plastics to create a system beyond waste. Join me at where I'll share my Bold New Vision for the Collection, Processing, Circularity and Productivity of Plastic Waste at 9:15 am ET on Tuesday, June 4
Reply Retweet Like
William McDonough May 30
We can imagine a world in which all the things we make, use and consume provide nutrition for biological and technical cycles — a where growth is good and human activity generates a delightful, restorative ecological footprint.
Reply Retweet Like