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Karthik
Communications strategy consultant (pinned tweet). Workshops on personal branding. Author: Be Social . Own , ItwoFS & .
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Karthik 17m
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Karthik retweeted
Kamlesh Sutar 7h
So here is the latest update . has deleted all the 'threatening' tweets and has blocked me !! I stand by my story ! Long live Democracy !! Thank you all for the support !!
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Karthik 3h
A front-page, half-page ad with no brand logo or prominent mention of the brand name! I found it very interesting for multiple reasons... 7 reasons, to be specific
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Karthik 3h
Got it - thank you!
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Karthik 3h
Manish - just wanted to understand: I just saw you retweeting your own reply. Does that take the tweet to a wider audience (more than it remaining as just a reply)? That is, does it make the reply appear in moe people's timelines?
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Karthik 3h
Sanjay, Aamir or Jugal would need the perfect-storm of a film titled like 'Masoom' for a word-play to be made, which we can decide later if it was sexist or not. The earlier film's title literally plays on innocence.
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Karthik 3h
Oh I agree, but in this case, there is enough arguments on both sides. The earlier film called "Masoom" is the most important one. And us loading the film's image of UM into the ad too.
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Karthik 3h
You are missing the most important angle here - a film called "Masoom"!! That was the starting point of this word-play.
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Karthik 3h
Replying to @krishashok @ElChaudhry
Here's where I differ, as explained earlier. The role was in the film, not in the ad. The ad is mirroring her film's role. And there is a broader adage of children being innocent and pure, while grown ups are not.
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Karthik 3h
More importantly, its context is Urmila's earlier film. The 'children - innocent; adults- not innocent/grown up' can *also* be seen in another way *because* of the role she plays in the movie. That's the benefit of doubt is pointing out to too.
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Karthik 3h
Replying to @krishashok @ElChaudhry
Oh I agree. But Amul's is an ad and it does not ive independently of Rangeela's positioning. It's only error (so to say) was to use the word-play on 'Masoom', which has a context beyond sexualization too (child-innocent; adult-not innocent anymore).
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Karthik 4h
Replying to @ElChaudhry @krishashok
Also, my quip was about *ONE* particular instance. So please do not extrapolate it to "Do I over analyze?" as a sweeping statement. (please do not reply with "Do I extrapolate?").
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Karthik 4h
Replying to @ElChaudhry @krishashok
Nope. I added "I believe". You need not agree/believe it too. So do not assume that my quip is universal truth for you to "learn something about yourself".
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Karthik 4h
Whoa!! Barring the headline and the penultimate line in the copy (which BJP won't dare to remind people of unnecessarily drawing attention to the GDP), the rest of the copy could work perfectly for India too, given the aatmanirbharta call!
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Karthik 5h
Replying to @krishashok @ElChaudhry
And we are probably mixing 2 different media's perspectives and loading both only on the ad by Amul, while ignoring the movie's entire premise that is being mirrored here. Only because of the word-play, and reading more into it being unfair to the ad.
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Karthik 5h
Replying to @krishashok @ElChaudhry
Considering Lakshmi has already over -analyzed (I believe) this, let me add on to it: the loss of innocence is a word-play at Amul level (previous film), while the sexualization is at the movie level merely being mirrored by the ad (not by the ad).
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Karthik 5h
Ditto. That's my entire premise.
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Karthik 7h
Replying to @ElChaudhry
To add, not all who have seen the movie and know what the movie's USP was *may* view it that way.
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Karthik 7h
Replying to @DeepIntoJai
Once again, I'm talking about BJP's power. Not opposition's weakness. What BJP *CAN* and *WILL* do to build moats (ex: non-transparent electoral bonds) around its power. Sorry, we're talking in different languages. Bye.
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Karthik 7h
Replying to @ElChaudhry
Yes, fully agree. But I do not agree that this Amul-1995 ad fits that bracket.
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