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AJ Kohn
Owner, Blind Five Year Old. Digital Marketer, Start-Up Advisor, Speaker and Curator. Tweet about SEO, Marketing, Technology, Social Media and UX.
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AJ Kohn Jul 19
Is search rigged? Usually not. Has the game gotten tougher? Absolutely. There are headwinds in areas that once had smooth sailing. But the ocean is big. Tack and find open water. Trust me, it's out there.
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AJ Kohn Jul 16
Advertising can have a huge impact on branded search. Guess which city this upstart brand decided to invest in some TV spots?
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AJ Kohn Jul 16
Reading: Ex-Google Search Engineer Comments on Hacker News Thread (A few very important pieces of information here and a confirmation for me of sorts.)
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AJ Kohn Jul 10
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AJ Kohn Jul 7
Replying to @wilreynolds
More don't make it than do. Those who do often don't for long. Those who truly make it are often burnt out and unhappy. Success at all costs isn't a good ethos IMO.
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AJ Kohn Jul 5
Replying to @BrendanHufford
I can't say I love the list overall. In fact, I kind of dislike lists and awards in general in this industry. But it's always nice to be mentioned and ... the card is cool. Bonus that they accepted my achievement.
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AJ Kohn Jul 5
Must admit this is pretty cool. Thanks.
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AJ Kohn Jul 2
Replying to @methode
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AJ Kohn Jul 2
Replying to @Kevin_Indig
Routinely ignored and those with post traumatic panda disorder cling to long form content and a 'more words are better' philosophy that is just unhealthy.
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AJ Kohn Jul 2
100% agree, though I'd argue it's always been this way. Web reading is different than reading a book. My favorite stat is that a user will only read 28% of the words on a page.
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AJ Kohn Jul 2
Replying to @beyondcontent
It's definitely a red pill situation. You can go down the rabbit hole looking at log files.
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AJ Kohn Jul 2
Replying to @beyondcontent
If you cover all of the user agents they deploy that would probably work. You'll miss a few experimental bots but nothing more. Of course there's also Bingbot and others you may want to include. It's a lot more configuration to some degree.
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AJ Kohn Jul 2
Crawl is the canary in the coal mine. If you're not tracking your crawl you're going to have a bad time.
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AJ Kohn Jul 2
Clapping: A note on unsupported rules in robots.txt (I'm happy this is now fully defined.)
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AJ Kohn Jul 1
Reading: Google's robots.txt parser is now open source (Making Robots Exclusion Protocol an internet standard? Yes please.)
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AJ Kohn Jun 25
Agreed. It's progress but ... it's not far enough. The LyricsBox should work like any other featured snippet IMO. Google knows which sites are licensed and can source the best content and attribute those sites with a proper link.
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AJ Kohn Jun 24
Replying to @joncooperseo
More problems for clients means more business for SEOs.
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AJ Kohn Jun 24
Perhaps I'll convert it into a blog post. But if I did I'd want to provide a bit more color here and there, most notably around music subscription services and the importance of winning on certain songs to fuel those businesses.
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AJ Kohn Jun 24
Replying to @onreact_com
In retrospect it probably would have been better as a blog post. I did the Twitter thread partly as an experiment, partly to help unblock some of my perfectionist tendencies and partly to keep this ugly incident away from the rest of my blog content.
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AJ Kohn Jun 23
Replying to @davidclowery
That's very kind of you. As an aside, a lot of my thinking and writing is influenced by artists. "Get off this/Get on with it/If you wanna change the world/Shut your mouth and start this minute" Songs and lyrics like this shaped how I approach the world. So thank you.
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