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Compared to old-fashion TV and magazine campaigns, influencer marketing is doing a good job channeling authenticity. But is it good enough? The WSJ article talks about the importance of regulation for social media platforms to maintain trust with users.
The draw of 1 billion monthly users has spawned an aggressive behind-the-scenes advertising economy that threatens the site’s originality and appeal, and the bottom line for its parent company.
The Wall Street Journal The Wall Street Journal @WSJ
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