This is the legacy version of We will be shutting it down on 15 December 2020. Please switch to a supported browser or device. You can see a list of supported browsers in our Help Center.
Ross Simmonds Oct 25
Yup. I agree with this. It’s why I think diversifying distribution channels beyond Google is so important. Featured snippets are changing search behavior but brands can still (1) influence what shows up there and (2) capture immense value from transactional intent.