This is the legacy version of We will be shutting it down on 15 December 2020. Please switch to a supported browser or device. You can see a list of supported browsers in our Help Center.
Ross Simmonds Oct 25
I think all of his points are valid. The SERP for informational content is changing — but there’s still a lot of value to be had on these pages. A % will search, get answers and leave but a % will still click. Searches with buying intent will become the most valuable.