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Shufen Goh
Principal & Co-founder of | President of | Guru | Singapore Talent Evangelist
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Shufen Goh Mar 13
Check out how the market cap of the advertising giants shift in the last 8 years
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Shufen Goh Feb 27
Provocative and relevant
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Shufen Goh retweeted
SGInnovate Nov 21
"We don't fund them after they become unicorns, we fund them at the earliest stage". - Dr on the startups has invested in, some of whom have become unicorns in just 2 or 3 years. "That is the pace of innovation in China".
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Shufen Goh Oct 17
Will AI do the work humans don’t want to do or will they take away what we’ve been doing? Will we be free to be more creative and entrepreneurial? Hear from those working on the inside
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Shufen Goh Oct 12
Strategies need to evolve. This fluctuation of movement is based on your market in addition to external factors.
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Shufen Goh Oct 11
comes in many forms on large and small scales. However, it's overall impact and outreach is vast.
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Shufen Goh Oct 10
My two cents on tape allegations and whether brands should be held responsible for their ambassadors
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Shufen Goh Oct 5
continues to shape your business. Develop your strategy to properly incorporate new , and remember to take a step back and renew your focus.
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Shufen Goh Oct 4
Embracing has given Singapore a high rate in digital consumption and more .
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Shufen Goh Oct 4
Will larger platforms dominate the industry? How will businesses keep up? Interesting thoughts on the age of .
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Shufen Goh Oct 3
can help marketers with storytelling and improve their strategy.
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Shufen Goh Oct 2
As continues to develop, it will change your methods of connection. Are you prepared for your future strategy?
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Shufen Goh Sep 27
Keep your on all platforms consistent. It can make or break the of your .
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Shufen Goh Sep 27
New technology and data can aid marketers in building a connection; however, do so strategically and be tactful.
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Shufen Goh Sep 26
great sharing by Maithreyi Jagannathan from P&G on how to transform it from “my grandma’s Brand”
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Shufen Goh Sep 26
Proper integration of will set your company apart from the rest. Whether it's APIs or another method, be strategic with your outreach.
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Shufen Goh Sep 26
allows for the unlimited possibilities of new to be incorporated in the business realm. is just one great example impacting the ad industry.
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Shufen Goh Sep 25
Whatever your tactic, be sure your connects with your market and stays true to your .
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Shufen Goh Sep 24
may be less social than intended, but its outreach exceeds the original expectation.
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Shufen Goh Sep 23
With a vast region, it's imperative to have a that focuses on a national and international connection.
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