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Shireen Smith
Founder of and . Entrepreneurial IP lawyer. Author of & . Blogger. Podcaster.
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Shireen Smith 22h
Some people ask to “copyright” their name. It is trademarks that protect names. Read more about it in my new blog:
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Shireen Smith May 24
In a case in 1982 Exxon Corp, where it was decided that copyright does not protect names. Learn more about it in my Youtube video:
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Shireen Smith May 23
The person with ideas gets no copyright in the work created as a result of their ideas unless there is a legal agreement between the two parties that provides otherwise. Read more about it in my new blog:
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Shireen Smith May 22
If you ask someone else to do work for you, for example, to develop a website, then you need a contract before you engage them, to give you the copyright, otherwise, they will own the rights in the site. Read more about it in my new blog:
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Shireen Smith May 22
A UK trade mark registration covers the UK only. A European trade mark registration covers all 27 European Union countries in a single application, and the UK too while the UK remains in the EU. Read more about it in my blog:
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Shireen Smith May 21
Copyright protects original expression, but not ideas themselves. Read more about it in my new blog:
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Shireen Smith May 20
Copyright is a wide-ranging subject, and relevant to many creative and non-creative industries.  It is arguably the most universally relevant IP right. Learn more about it in my Youtube video:
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Shireen Smith May 19
Using Trademark, Design and Copyright are all ways to protect logos. The subject isn’t well understood, yet it’s worth paying attention to this to protect your business. Read more about it in my blog:
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Shireen Smith May 19
The creator of a copyright work is the one who owns the copyright in that work, and that copyright lasts for their lifetime plus 70 years. Read more about it in my new blog:
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Shireen Smith May 18
I suggest you think of Intellectual Property as something you need to address in your business because it’s the FIRST consideration any business needs to be mindful of when starting up or developing your ideas. Read more about it in my blog:
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Shireen Smith May 17
Not only is the Zumba name distinctive, originating as a made-up word, but the actual sound of the name helps to reinforce the image of fun, energy, and freedom that the branding communicates. Read more about it in my blog:
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Shireen Smith May 16
To capture anyone’s attention requires more than good content. Read more about it in my blog:
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Shireen Smith May 16
If you later decide to extend the scope of your trademark to other countries, it is possible to use your base UK or EU trademark as the first step towards registering in other countries. Learn more about it in my Youtube video:
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Shireen Smith May 15
The essence of licensing is the granting of permissions by the owner to a third party to use some or all its Intellectual Property. Read more about it in my blog:
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Shireen Smith May 14
Franchising is a way to scale a business once it is successful and proven.A well-known example of a business that has grown through franchising is McDonald’s.(By contrast, Starbucks has grown by opening its own branches). Read more about it in my blog:
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Shireen Smith May 13
While the advantages of remote working are self-evident, not all team members are suited to working remotely. Read more about it in my blog:
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Shireen Smith May 12
The essence of licensing is the granting of permissions by the owner to a third party to use some or all its Intellectual Property. Read more about it in my new blog:
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Shireen Smith May 11
While the advantages of remote working are self-evident, not all team members are suited to working remotely. Read more about it in my blog:
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Shireen Smith May 10
The disciplines of branding and intellectual property are so closely intertwined as to be inseparable. Yet intellectual property is not well understood by the branding industry as a whole. Read more about it in my blog:
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Shireen Smith May 9
Through having a name that is highly distinctive and trademarking it, Zumba is able to control who uses its name, meaning it can stop competitors offering similar products under similar names. Read more about it in my blog:
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