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Budweiser #SuperBowl2020 ad shows Ferguson-esque scene with a Black male in the street hugging cops in full riot gear, labels everyone in the ad “typical Americans.”
#TypicalAmericans #copaganda #hugthepolice
🎥: (0:37 mark) twitter.com/budweiserusa/s… pic.twitter.com/hvO2JkpWGh
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Resist Programming 🛰
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The Budweiser #SuperBowl2020 ad shows protests, just not protests of police brutality. It’s #HugThePolice instead. pic.twitter.com/c7cybjnzqb
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Resist Programming 🛰
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This hug echoes the NFL / Jay-Z’s “protest to progress” model. pic.twitter.com/o9POFyvzoI
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Also, the “free hugs” activist in the ad tells students not to leave school to protest Donald Trump. pic.twitter.com/UxQKlVrhlN
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🎥: (0:37 mark) Budweiser #SuperBowl2020 ad shows a young Black man in the middle of the street wearing a “free hugs” shirt hugging police in full riot gear. pic.twitter.com/oJb8QNaDzn
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This ad is akin to the Kendall Jenner Pepsi ad from a few years back.
As many have pointed out:
Pepsi - “We’re removing our ad because its the most tone deaf ad on police violence ever.”
Budweiser - “Hold my Budweiser.” pic.twitter.com/hdaPyt5wQJ
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🎥: Charlotte 2016
While protesters demonstrated the murder of Keith Lamont Scott by police, the Budweiser approved activist gave out hugs. When confronted by protesters he said “it’s about being neutral” and compared Black skin to police uniforms before posing for pics. pic.twitter.com/5LvvFLxAED
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The #SuperBowl2020 Budweiser ad included the activists’ webpage on the back of his shirt. That’s a huge boost from Budweiser. pic.twitter.com/WfkTVHYhsN
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Ken, who is essentially an all lives matter activist, went on local Fox News, described the climate of the country, and said angry people “need to calm down.” He then described being selected for the Budweiser #SuperBowlAd. pic.twitter.com/mC3JNwosr6
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After referencing the millions of people that will see the URL in his Budweiser #SuperBowlAd, Ken describes the “Hug Brand socks” he is selling on his website. pic.twitter.com/2qpOZm8Kpp
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Ken then describes his “Free Hugs Project” documentary where he hugs cops and protesters and goes around telling protesters of police violence to act right, in the name of Dr. King, so they don’t “destroy [their] own community.” pic.twitter.com/7F6Moe4STd
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Ken Nwadike says the Budweiser #SuperBowl ad people sent him to Miami to be part of the team engaging the press and he really looks forward to seeing Heather from the local Fox station there. pic.twitter.com/jkQ4anITQB
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Budweiser communicated “typical Americans” don’t protest police violence. The ad’s tweet campaign urged “America” to “look beyond labels.” This is colorblind erasure combined with some all lives matter, hugs-it-out foolishness.
As Ken said, “just calm down” and buy some beer. pic.twitter.com/6LEbgf1Ey2
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Resist Programming 🛰
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🎥 THREAD: Check out video clips contrasting Kaepernick’s message of police accountability with what Jay-Z / NFL / InspireChange turned it into: “both sides” and “police and community relations.”twitter.com/rzstprogrammin… twitter.com/rzstprogrammin…
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