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Resist Programming 🛰
Budweiser ad shows Ferguson-esque scene with a Black male in the street hugging cops in full riot gear, labels everyone in the ad “typical Americans.” 🎥: (0:37 mark)
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Resist Programming 🛰 2. velj
Odgovor korisniku/ci @RzstProgramming
The Budweiser ad shows protests, just not protests of police brutality. It’s instead.
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Resist Programming 🛰 2. velj
Odgovor korisniku/ci @RzstProgramming
This hug echoes the NFL / Jay-Z’s “protest to progress” model.
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Resist Programming 🛰 2. velj
Odgovor korisniku/ci @RzstProgramming
Also, the “free hugs” activist in the ad tells students not to leave school to protest Donald Trump.
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
🎥: (0:37 mark) Budweiser ad shows a young Black man in the middle of the street wearing a “free hugs” shirt hugging police in full riot gear.
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
This ad is akin to the Kendall Jenner Pepsi ad from a few years back. As many have pointed out: Pepsi - “We’re removing our ad because its the most tone deaf ad on police violence ever.” Budweiser - “Hold my Budweiser.”
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
🎥: Charlotte 2016 While protesters demonstrated the murder of Keith Lamont Scott by police, the Budweiser approved activist gave out hugs. When confronted by protesters he said “it’s about being neutral” and compared Black skin to police uniforms before posing for pics.
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
The Budweiser ad included the activists’ webpage on the back of his shirt. That’s a huge boost from Budweiser.
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
Ken, who is essentially an all lives matter activist, went on local Fox News, described the climate of the country, and said angry people “need to calm down.” He then described being selected for the Budweiser .
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
After referencing the millions of people that will see the URL in his Budweiser , Ken describes the “Hug Brand socks” he is selling on his website.
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
Ken then describes his “Free Hugs Project” documentary where he hugs cops and protesters and goes around telling protesters of police violence to act right, in the name of Dr. King, so they don’t “destroy [their] own community.”
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
Ken Nwadike says the Budweiser ad people sent him to Miami to be part of the team engaging the press and he really looks forward to seeing Heather from the local Fox station there.
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
Budweiser communicated “typical Americans” don’t protest police violence. The ad’s tweet campaign urged “America” to “look beyond labels.” This is colorblind erasure combined with some all lives matter, hugs-it-out foolishness. As Ken said, “just calm down” and buy some beer.
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Resist Programming 🛰 3. velj
Odgovor korisniku/ci @RzstProgramming
🎥 THREAD: Check out video clips contrasting Kaepernick’s message of police accountability with what Jay-Z / NFL / InspireChange turned it into: “both sides” and “police and community relations.”
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