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Rich Greenfield, LightShed
This is astounding -- even with the whole country sheltered and stuck in their homes, Primetime ratings for Adults 18-49 from March 15-26 are actually down 3%, while total household viewership is up just 5%. thanks -- fascinating data below
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Rich Greenfield, LightShed Mar 30
Replying to @mcuban
👆👆👆 here is the data you were interested in
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Anthony Crupi Mar 30
Replying to @RichLightShed
Although to avoid any apples-to-Fiona-Apple comparisons, the +5% is for all linear TV (broadcast and cable), while the -3% demo trend is just for the Big Four nets. Which over the same span saw usage up +8%, which makes that demo decline stand out even more.
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Rich Greenfield, LightShed Mar 30
Replying to @crupicrupicrupi
TV just keeps getting older and older
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Steven Rosenblatt Mar 30
Can’t you attribute this to no sports on TV which helps drive viewership? Everybody else is streaming away
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Rich Greenfield, LightShed Mar 30
🎯🎯🎯
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Matthew Ball Mar 30
^^ Just put this in my piece!
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Nicholas Carlson Mar 30
Prime Time TV is a terrible user experience. I can't imagine turning it on. When I have to, for presidential debates or major news events, I am shocked by the length and back-to-back nature of the unskippable ads.
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Ian Schafer Mar 30
one might call this the "HUT hike"
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Brian Howie Mar 30
Netflix?
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Travis Mar 30
Even with the economy and jobs decreasing day over day, I still think streaming services will see an increase in overall viewers the next few months, especially in the 'new subscribers' category because of free trials. I'd be interested to see those stats if you come across any.
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