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Purpose, Incorporated
Purpose, Incorporated is the new book (launching February 2018) from Room to Read Founder and author of Leaving Microsoft to Change the World author John Wood.
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Purpose, Incorporated Jun 4
Even the royals can appreciate a bit of profit/purpose synergy! Shout-out to the newly betrothed Megan, and her Tatcha skincare regime. (For a great example of leading-with-a-purpose, look to founder Vicki Tsai and her partnership with .)
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Purpose, Incorporated May 4
One of our readers' favorite stories is Eze Vidra's tale of creating - a way for the tech community to put down their laptops and pick up a bike to support charity, network, and share ideas. Check out this deserved coverage in :
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Purpose, Incorporated Apr 12
AMEN! In , we talk about the dangers of treating corporate values like a gimmick as opposed to an integral part of the organization's DNA.
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Purpose, Incorporated Apr 10
Chapter 9 in "Purpose, Incorporated" is devoted to MEANING IT. Here's a great example of a company that puts its profit where its purpose is:
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Purpose, Incorporated Apr 4
“Why don’t we get credit for all the good things we do?” asks a CEO in this great new piece from . Read it to find out about the right ways and wrong ways for companies to communicate their social impact.
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Purpose, Incorporated Mar 18
Bill McNabb, chairman of giant mutual-fund manager Vanguard, believes that companies have wrongly sacrificed long-term value to generate short-term results. Here are the seven questions he thinks CEOs should be able to answer in meetings with investors:
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Purpose, Incorporated Mar 5
"It’s not just a marketing trick, it’s something we worked on for years,” said the chief executive of Ekoplaza, an upmarket supermarket chain that just introduced the world’s first plastic-free aisle. Purpose, incorporated? Done and done.
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Purpose, Incorporated Mar 3
Patagonia is pioneering a model of corporation as civic-engagement. Read this great article to learn more about CEO Rose Marcario, how she aligned her career and personal life, and why "canned muscles" are critical to the co's 30-year plan.
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Purpose, Incorporated Feb 27
"For FCA, the decision to ditch the fuel comes amid rising costs of making the technology compliant with increasingly tight emissions rules." As we say in PURPOSE, INCORPORATED, these days you can't afford NOT to have purpose.
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Purpose, Incorporated Feb 24
Businesses regulating other businesses for the good of society. This is the shift towards a purpose+profit paradigm that we discuss in our book. Well done, Hertz.
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Purpose, Incorporated Feb 21
In PURPOSE, INCORPORATED, we talk about the rise of B-2-B Regulation, esp when confronting social challenges that Washington won't. Love this NYT piece which asks, "What if the finance industry set new rules for the sales of guns in US?"
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Purpose, Incorporated Feb 19
“My family has been financed on the back of petrochemicals, but my great-grandfather was a smart man and very interested in science .   He’d be in the solar business today.” - David Rockefeller Jr. in . Read more about the new future of old money in .
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Purpose, Incorporated Feb 15
The book tour continues!! (So far: Zurich, London, Singapore, Hong Kong, Orange County, Vancouver, San Francisco, and NYC. And it's only just begun!)
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Purpose, Incorporated Feb 11
Unilever Warns Tech Giants: "We will prioritize investing only in responsible platforms that are committed to creating a positive impact in society." Tip of the hat,
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Purpose, Incorporated Feb 8
In PURPOSE, INCORPORATED, we profile hundreds of entrepreneurs who have woven purpose into their corporate DNA. One of our favorites is Vicky Tsai, the CEO of Tatcha Beauty (). A perfect example of doing good and doing well.
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Purpose, Incorporated Feb 6
"The time has come to make private sector support of startup social enterprises the expectation, not the exception." talks about purpose and profit in this Opinion piece, co-authored with DRK's .
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Purpose, Incorporated Feb 5
And this, folks, is why we have an entire chapter telling companies to "MEAN IT" in our book. Checking the CSR box is not enough. Read up: .
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Purpose, Incorporated Jan 14
As tour kicks off this week in and , we're thrilled to announce that Purpose, Incorporated is now live on
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Purpose, Incorporated Jan 11
Friday Fun - We're giving away 2 tickets to launch party in London Wednesday Jan 17, hosted by Financial Times CEO John Ridding. 6 PM drinks & 6:30 book talk. DM this account or author to apply.
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Purpose, Incorporated Jan 8
Companies go wrong when they're so busy pursuing profits that they forget about purpose. This piece is an illuminating read: Kids are overusing iPhones, warn two Apple investors via
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