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Nick Westergaard
Chief Brand Strategist @ / Speaker / Educator / Host of & / Author of
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Nick Westergaard 6h
“No one’s coming to your blog b/c its Wednesday. They’re coming b/c your content is great."
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Nick Westergaard 6h
Thank YOU for having me here on . I could discuss this all day! For more on check out .
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Nick Westergaard 6h
Clear your cache, etc. and sign up for everything again. From scratch. What's the exp. like?
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Nick Westergaard 6h
A7 - Create a unified brand experience by following the "Atticus Finch school or BrandX" - walk a mile in your cust. shoes.
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Nick Westergaard retweeted
AWeber 6h
Q7. How can we create a unified brand experience?
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Nick Westergaard 6h
A6 - With & measurment you need a consistent scorecard.
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Nick Westergaard 6h
Yep! Aaaaand we're back to WHY we have to connect those digital dots of & .
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Nick Westergaard retweeted
Express Writers 6h
A6b: You want to provide a CTA in your emails and measure the results it gets to see if it's effective or not.
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Nick Westergaard 6h
A6 - Remember, everything that can be counted doesn't necessarily count and everything that counts can't always be counted ;)
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Nick Westergaard 6h
A6 - Remember how we started w/strategy? With a solid objective in place it's easy to measure what matters.
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Nick Westergaard 6h
As often says, making something better isn't always an additive process.
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Nick Westergaard retweeted
Olivia Dello Buono 6h
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Nick Westergaard 6h
Same goes for email. A better email program isn't always sending MORE email.
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Nick Westergaard 6h
In this day and age of MORE content I often tell clients we may not be creating more content. has to be better.
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Nick Westergaard 6h
A5 - As said, you have to SIMPLIFY marketing b/c there's not a way for any one, at any org to do it all
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Nick Westergaard retweeted
AWeber 7h
Q5. Why is it important to simplify the way we do marketing?
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Nick Westergaard 6h
Too many are setting and forgetting their email. Haven't changed strategy in 5+ years ...
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Nick Westergaard 6h
A challenge is really: Email strategy. We focus on the rest of our digital strategy but what about our email strategy.
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Nick Westergaard 7h
Yep! This too. It's easy to get caught up in all of this.
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Nick Westergaard 7h
LOL. On it.
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