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Mat Piscatella 15 Aug 19
JULY 2019 US NPD THREAD - Madden NFL 20 was the best-selling game of the month, while Nintendo Switch was the best-selling Hardware. Here are all the U.S. Video Game market highlights from The NPD Group!
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Mat Piscatella 15 Aug 19
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US NPD VG - July 2019 tracked spending across Video Game Hardware, Software, Accessories and Game Cards totaled $762 million, slightly higher than a year ago. Gains in SW spending due to the shift of Madden NFL into the July tracking month offset declines across HW, ACC & GC.
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Mat Piscatella 15 Aug 19
Replying to @MatPiscatella
US NPD VG - Year-to-date spending across tracked Video Game Hardware, Software, Accessories and Game Cards has fallen 4 percent when compared to 2018, to $6.4 billion. Declines in Hardware spending have offset growth in Software sales.
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Mat Piscatella 15 Aug 19
Replying to @MatPiscatella
US NPD SW - Dollar sales of tracked Video Game Software reached $340 million in July 2019, 34 percent higher than a year ago. This change was driven by the shift of Madden NFL into the July 2019 tracking period after it launched in the August tracking period a year ago.
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Mat Piscatella 15 Aug 19
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US NPD SW - July 2019 Top 20 Sellers - Madden NFL 20 is the best-selling game of July 2019.
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Mat Piscatella 15 Aug 19
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US NPD SW - YTD 2019 Top 10 Sellers - Mortal Kombat 11 is the best-selling game of 2019 year-to-date.
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Mat Piscatella 15 Aug 19
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US NPD SW - 12 Months Ending July 2019 Top 10 Sellers - Red Dead Redemption II is the best-selling game of the past 12 months.
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Mat Piscatella 15 Aug 19
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US NPD SW - Madden NFL 20 was July's best-selling Video Game. This is the 20th consecutive year that a Madden NFL franchise game has been the best-selling title of its release month. Madden NFL 20 immediately becomes the 8th best-selling game of 2019 year-to-date.
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Mat Piscatella
US NPD SW - Fire Emblem: Three Houses was the 2nd best-selling game of July 2019. It is the largest launch of a Fire Emblem game in U.S. history, with launch month sales tripling those of the previous best-seller in release month, Fire Emblem Echoes: Shadows of Valentia.
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Mat Piscatella 15 Aug 19
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US NPD SW - Fire Emblem: Three Houses instantly becomes the 2nd best-selling game in franchise lifetime sales, trailing only Fire Emblem: Awakening.
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Mat Piscatella 15 Aug 19
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US NPD SW - Mortal Kombat 11 is the best-selling Video Game of 2019 YTD. Lifetime sales of Mortal Kombat 11 are now 2nd highest in franchise history, as only Mortal Kombat X has generated higher dollar sales. Mortal Kombat 11 is now the 5th best-selling Fighting game in history.
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Mat Piscatella 15 Aug 19
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US NPD SW - Six of the top 10 best-selling Video Games of July 2019 are Nintendo platform exclusives.
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Mat Piscatella 15 Aug 19
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US NPD SW - Madden NFL 20 is PlayStation 4's best-selling game of July 2019
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Mat Piscatella 15 Aug 19
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US NPD SW - Madden NFL 20 is Xbox One's best-selling game of July 2019
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Mat Piscatella 15 Aug 19
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US NPD SW - Fire Emblem: Three Houses is the best-selling game of July 2019 on Nintendo Switch
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Mat Piscatella 15 Aug 19
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US NPD SW - Pokémon: Ultra Sun is the best-selling game of July 2019 on Nintendo 3DS
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Mat Piscatella 15 Aug 19
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US NPD HW - Hardware spending in July 2019 fell 22% vs YA, to $169m. YTD hardware spending has declined 21% vs YA, to $1.5 billion. Spending declined across all in market Console platforms in July, while only Nintendo Switch has experienced sales gains year-to-date.
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Mat Piscatella 15 Aug 19
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US NPD HW - Nintendo Switch was once again the best-selling hardware platform of July and remains 2019's hardware sales leader.
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Mat Piscatella 15 Aug 19
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US NPD ACC & GC - Total July 2019 spending on ACC&GC declined 12% vs YA, to $254m. Year-to-date sales of Accessories and Game Cards have fallen 1% vs YA, to $2.0 billion. Growth in Gamepad spending has not been able to offset declines across other segments.
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Mat Piscatella 15 Aug 19
Replying to @MatPiscatella
US NPD ACC & GC - The Nintendo Switch Pro Controller was July 2019's best-selling Accessory, while the PlayStation 4 DualShock 4 Black remains the year's leading seller.
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