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Marketing Week
News, views and from the world of marketing. We're also on and
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Marketing Week 5h
Inside Story: In 2008, the Government released a report that revealed the true scale of the UK’s childhood obesity crisis. Cue images of obese children plastered on the front pages of national newspapers.
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Marketing Week 7h
Apparently marketers are feeling marginally more optimistic about employment prospects at their companies over the coming months, in spite of heightened ambiguity around the future of the UK and ongoing financial pressures.
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Marketing Week 9h
Forget tokenism: discusses why brands need to ensure they appeal to the LGBTQ+ community all year round – not just during Pride. 🏳️‍🌈
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Marketing Week 11h
We spoke to about using creative narratives to build brand equity and all things Tokyo 2020:
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Marketing Week 13h
Stephen Norman became managing director of the car marque last year and has spent the past 18 months repositioning the floundering car brand. 🚗
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Marketing Week 15h
Mobile gaming has crossed over into mainstream entertainment, but brands still seem reluctant to explore the burgeoning opportunities. 🎮 📲
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Marketing Week 17h
The pay off is that collaborating with a gaming brand can give businesses instant access to a highly engaged, gender diverse audience, which – depending on the game – could be far younger than their traditional target market. 🎮
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Marketing Week Jul 20
ICYMI: Who can resonate with this one? on 'making the logo bigger' 😂
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Marketing Week Jul 20
Hear from the company that built its brand reputation on a single product. 🏔
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Marketing Week Jul 20
WATCH 📹 explains how turned around falling sales by introducing clearer positioning and making better use of its brand codes.
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Marketing Week Jul 20
.: It’s all very well being differentiated, disruptive and revolutionary, but if your main competitor makes a meaningful improvement, your brand will drop behind if you don’t follow suit.
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Marketing Week Jul 20
. is reaping the benefits of its first major TV ad campaign. 💳
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Marketing Week Jul 20
Customer lifetime value (CLV) is considered one of the most important factors in determining present and future business success, but many brands are struggling to measure it.
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Marketing Week Jul 20
Finding the next big idea to propel your company, not just into next year but into the next five, can feel like gold dust. 💡
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Marketing Week Jul 19
From mental models to innovation, we've reviewed the latest books and articles for marketers: 📚
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Marketing Week Jul 19
While there were no changes to overall marketing budgets in the second quarter, marketers increased spend on main media advertising, suggesting they are investing in long-term brand health.
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Marketing Week Jul 19
This is the latest video in a series where explores some of the most effective campaigns ever based on case studies from 50 years of the .
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Marketing Week Jul 19
"It was nail biting. It was nerve jangling. It as hiding behind the sofa.' How rode the rollercoaster of England’s triumph.
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Marketing Week Jul 19
Fortnite, Candy Crush and Pokémon Go are not just games, they’re brands. 🎮
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Marketing Week Jul 19
'Digital TV is becoming more popular among consumers, yet it lags behind in advertisers’ plans.' Here's latest column.
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