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Marketing Week
News, views and from the world of marketing. We're also on and
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Marketing Week 2m
5 things that mattered this week and why:
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Marketing Week 2h
We spoke to leading marketers about why brands need a mix of short- and long-term KPIs to get the most out of their marketing investment and ensure they're driving profitable growth. WATCH:
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Marketing Week 3h
How brands are finally realising the full potential of personalisation:
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Marketing Week 5h
.: Conversations surrounding follower fraud have punctuated 2018’s influencer marketing narrative, tarnishing the reputation of an industry built on trust and authenticity
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Marketing Week 6h
How programmed a machine to write the world’s first AI-scripted ad.
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Marketing Week 6h
Replying to @DavidCuddihy
It's a secret...
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Marketing Week 7h
Why ‘turned left’ for unusually un-Christmassy festive blockbuster: 🎄 🎶
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Marketing Week 7h
.: is wrong, wrong, wrong, wrong, wrong about media:
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Marketing Week 9h
🎄☃️❄️ From Kevin the carrot to Elton John... Who did it best? Vote for your favourite Christmas campaign here:
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Marketing Week retweeted
Mark Ritson 10h
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Marketing Week 10h
Replying to @MarketingWeekEd
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Marketing Week 10h
Replying to @MarketingWeekEd
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Marketing Week 10h
Replying to @MarketingWeekEd
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Marketing Week 10h
Replying to @MarketingWeekEd
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Marketing Week 10h
Replying to @MarketingWeekEd
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Marketing Week 11h
We asked leading marketers about what they think of the Christmas campaign. Here's what they had to say: 🎄
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Marketing Week retweeted
Mark Ritson 13h
is wrong, wrong, wrong, wrong, wrong about media. Not just a difference-of-opinion-wrong, but the plain and simple, completely not true, 180 degree, kind of wrong. And his influence means that the wrongness needs calling out::
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Marketing Week 11h
ICYMI: ' highly-anticipated festive ad ‘The Boy & The Piano’ tells the story of how one gift inspired and influenced the course of a little boy’s life. That little boy is Elton John: 🎄 🎹
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Marketing Week 12h
We reveal the top 10 ads in October: 👀
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Marketing Week 13h
Good morning! Here's your marketing news this Friday: - and fined £13.3m for overcharging customers  - denies PR smear campaign to discredit rivals - expands shopping to in feed videos Read more here:
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