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MAPICWorld
MAPIC - The leading international retail real estate event for industry professionals worldwide. 18-20 November 2015
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MAPICWorld 13h
2016's O2O focus, resumed in one slide: 👍🏻 See you there! More info:
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MAPICWorld 13h
Stores remain centre of shopping experience; but will need to reinvent themselves to stay there - 's B Gravier
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MAPICWorld 14h
.'s Paris store is a convivial living space, re. Maeva Bessis - café always full - and we use it to generate online leads
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chrisigwe 14h
By end 2016 in France smartphone users will exceed nr. of laptop or Ipad users to make internet searches.
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Echangeur by BNP PPF 14h
A découvrir : La recherche vocale en magasin proposée chez au forum des halles.
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MAPICWorld 14h
O2O challenges: in stores, you have to select right products to display, and hire the right salespeople, re.
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MAPICWorld 14h
"O2O is something close to our hearts, especially as it's not always easy to do", says Unibail-Rodamco's Delphine Merle
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Sébastien Brousse 14h
On stage: Alltricks et -Rodamco présentent leur expérience du O2O
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MAPICWorld 14h
Optician started opening offline stores to accompany clients and allow them to complete online purchases, re. Serena
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MAPICWorld 14h
Why did go from online to offline? To run, ride, test products + community aspect, re. T Mollat du Jourdin
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MAPICWorld 14h
Now onstage: 's M Bessis; Unibail Rodamco's D Merle; Alltricks' TM du Jourdin; sensee's R Serena
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MAPICWorld 14h
For young people, even having to wait for 24h for a purchase to be delivered is a "major irritant", re. 's Sylvie Guingois
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MAPICWorld 14h
For Sylvie Guingois (IFLS), stores remain ideal places for experiences you can't live online
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MAPICWorld 14h
Case study w : 44% of in-store shoppers visited store's site the week before buying
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MAPICWorld 14h
1 way to go O2O: create a Streetview 360 degree image of your store, and embed that in Google Maps, re. 's Malini
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MAPICWorld 14h
93% of purchases in France still made in physical stores; how to get them from online to offline ?
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MAPICWorld 14h
Micro-moments that count for retailers: I-want-to-know (research) I-want-to-go (find a shop) I-want-to-buy
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MAPICWorld 14h
36m people in France own smartphones; 60% of population. 2 million young people use only their phone to go online, re.
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MAPICWorld 14h
We consult our smartphones 150 time per day ( study). "Micromoments" that change the way we consume
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Mathilde 15h
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