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Let Toys Be Toys
Challenging gender stereotypes in childhood, especially in toy marketing, , education and the media. For clothes, see our allies
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Let Toys Be Toys retweeted
CuratorWithoutMuseum 6h
Might only be a small thing, but how refreshing to see green and orange on the girl & boy stickers!
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Let Toys Be Toys retweeted
Lifting Limits Sep 18
Highly recommend this to our Lifting Limits schools and early years settings, including the poster have created.
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Let Toys Be Toys retweeted
Matt Sep 17
Interesting presentation on from on the way they approach campaigning when time and budget poor and how they’ve challenged perceptions
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Let Toys Be Toys Sep 17
“In order to avoid isolating potential customers, brands should frame their marketing tactics around what a product is as opposed to whom it is for” Read our interview in this piece on how brands can stay relevant by ditching stereotypes
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Let Toys Be Toys Sep 17
Definitely worse. Contrast the Argos 1976 catalogue image on the left vs the much more recent image on the right
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Let Toys Be Toys retweeted
Man vs Pink Sep 17
Disappointing. There's 6 minifigures in this year's LEGO Star Wars advent calendar - and none of them are female characters (assuming the trooper & gunner are male) 😔
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Let Toys Be Toys Sep 17
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Let Toys Be Toys Sep 15
Seen our gift guide on books for young children? All shops featured have been awarded our for their good practice in marketing inclusively to all children, without gender stereotypes
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Let Toys Be Toys Sep 15
RT “Vintage ladybird books are my guilty pleasure. To ease my conscience I get my kids to spot the gender stereotypes. Love this image - challenging imposed gender roles.”
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Let Toys Be Toys Sep 15
In this case, yes, there is a black calculator too, but think the point was being made about this pink/blue divide now appearing in calculators, as they appeared to be the only “colours” on offer
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Let Toys Be Toys Sep 15
In terms of toys, the current pink/blue divide started in the mid-1990s, and Dr research found that toys are more today than they were at any point in the last century:
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Let Toys Be Toys Sep 15
Hi Chris - yes, pink & blue are both great colours. The problem is the increased “divide” when retailers, publishers & manufacturers use these colours as alternative signposting for girls/boys (or women/men) Here are some of our thoughts about it:
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Let Toys Be Toys Sep 15
Replying to @LetToysBeToys
Link to research here:
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Let Toys Be Toys Sep 15
Yep. We did some research on tv toys ads - our findings on the differences we found are reflected in these word clouds:
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Let Toys Be Toys Sep 15
Gender stereotyping can limit children’s aspirations, choices & attainment. The Schools Award programme recognises & supports schools & nurseries challenging gender stereotypes. More info for schools/teachers here:
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Let Toys Be Toys Sep 15
“‘Twenty weeks before children even arrive in the world, people are expecting different things of them... Marketing people are making a lot of money by dividing toys, clothes, books into boys and girls,’ she said. But, her book suggests, that doesn’t mean we have to buy it.”
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Let Toys Be Toys Sep 15
Yes, there isn’t explicit gendered labelling, but it’s clear, given the colours used, who these products are aimed for. We’d love to see a move away from the pink/blue divide and introduction of a wide variety of colours in all kinds of products....
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Let Toys Be Toys retweeted
Sarah Gilmour Sep 12
Why are you still gender stereotyping children's toys in your latest catalogue? There really is no need for it. Let kids play with what they want!
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Let Toys Be Toys Sep 15
“New Smyths Toys Superstores catalogue. Thought we were getting past this type of advert? Come on, you can do better!!” HT Helen T via FB
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Let Toys Be Toys retweeted
Precinct Omega Sep 15
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