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Kerry Bennett
Brand builder. Proud introvert. Radicalizing middle aged broad. she/her
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Kerry Bennett Nov 23
The very smart gets it right: the simpler the language, the more capable the speaker is of sharing a message. TLDR founders & VCs, stop using jargon. People may suspect you're smart bc you sound smart, but they'll know you're smarter if you make THEM smarter.
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Kerry Bennett Nov 23
I've been referring to as "Emily in accounting" but "Emily the Scrivener" is pure writing perfection and I really just urge you to read this whole thing by and laugh-cry.
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Kerry Bennett Nov 20
This is terrifying and heartbreaking. A very strong pitch for staying home if you can, and helping everyone stay alive AND WELL.💙
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Kerry Bennett Nov 18
Replying to @KerryKB
FWIW - read it, loved it, trying to live by it.
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Kerry Bennett Nov 18
This RT is complicated/confusing bc I don’t identify as male but am curious about this! 👇🏻👇🏻👇🏻
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Kerry Bennett Nov 17
is the best - don't miss!
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Kerry Bennett Nov 16
💯💯💯
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Kerry Bennett Nov 16
An Upfront Summit moment so many people quote is saying: "I know I'm smart and I still don't understand this - so now it's you and not me." She was talking about biz models & messaging, but boy, do I think about it a lot. Here:
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Kerry Bennett Nov 14
Replying to @karanortman
I love this! Words matter and so often jargon is used to reinforce an “in” crowd.
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Kerry Bennett retweeted
Michelle Obama Nov 7
Replying to @MichelleObama
We’ve got to promise each other that our focus in this election won’t be an anomaly, but the rule. That’s how we can not only feel this way right now, but in the months and years ahead. It’s the only way we’ll build a nation worthy of our children.
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Kerry Bennett retweeted
Philip Bump Nov 6
Replying to @pbump
Also, Biden didn't actually "take the lead." These votes were always cast. Assuming nothing wild happens, Biden led the whole time. It just looked like he didn't because of the order in which the votes were counted.
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Kerry Bennett Nov 2
Replying to @elaineinspired
Also i realize now that "i hate to inform you" sounds suuuuper snide and consescending which is gross to recover:
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Kerry Bennett Nov 2
Replying to @elaineinspired
I hate to inform you but ... it's getting out the vote. Anxiety into action, and whatnot!
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Kerry Bennett Oct 29
Replying to @steveray @expensify
Yet another example of privileged ppl being able to think that "neutrality" is not a political stance on its own! But also thoughts and prayers for all the comms ppl working through these real and complicated questions in real time.
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Kerry Bennett Oct 29
Replying to @steveray @expensify
You make such a good point about corporations and unions, too - it's so commonplace for unions to make political endorsements. It's just taken white collar work a long time to catch up (and of course, labor organizing has been discouraged.)
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Kerry Bennett Oct 29
Replying to @steveray @expensify
Yes, I totally agree. From a brand perspective, we're in a focus/values/targeting world (and less of a "mass market" world.) And more broadly, if businesses set & reflect culture, it's wishful thinking at best to avoid taking any kind of person stand in this climate.
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Kerry Bennett Oct 29
Replying to @theCEOffice @expensify
VERY. I mean, it didn't actually say "do this or don't do business with us" (though ofc I get why it can be seen as dictating.) If businesses reflect (& set!) culture, though, hard from a strat comms perspective to say that in These Times, businesses shouldn't take stands.
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Kerry Bennett Oct 29
Replying to @MarcusDetry @expensify
100% - when do you ever hear about cultures where it sounds even BETTER than you might imagine?
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Kerry Bennett Oct 29
Replying to @theCEOffice @expensify
I hear you! Definitely get the reasons why one would dislike the email; my personal politics aside I can't honestly say if I would have voted to do it. The fact that employees could (and did!) go OTR DOES seem to suggest a culture where employees, at least, don't feel coerced.
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Kerry Bennett Oct 29
You may like or dislike the email that the CEO sent but THIS says everything you need to know about the company. Incredible.
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