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John Andrews
Mary Catherine's Dad, Mary Shannon's Husband, CEO , Duke Fan, Sailor, founder, Elevenmoms creator
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John Andrews 14h
Bad day for football in the Triangle. At least the State Fair is in town.
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John Andrews 14h
I love the State Fair. That is all. @ N.C. State Fair
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John Andrews 16h
Our sister-in-law’s tablescape at the . She’s a Tarheel so I guess the team choice was predetermined 😂
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John Andrews 17h
Our sister-in-law’s tablescape at the . She’s a Tarheel so I guess the team choice was predetermined 😂 @ N.C. State Fair
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John Andrews 18h
I guess we can stop tha riveting Wisconsin is better than Clemson convo...
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John Andrews 21h
Replying to @DStan58
Proper. Flying is the one time I want all the carbs. Add a little wine and it’s food Ambien.
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John Andrews 21h
Seriously, All I’m wondering is what the inflight meals are...
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John Andrews 21h
Love me some Corso! We are!! - via App
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John Andrews 22h
Replying to @RyanAmirault
We don't need no stinking badges...
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John Andrews 22h
Replying to @TomSiebert
I've thought the same thing. And making fun of craft beer drinkers ain't going to switch them to Bud drinkers or make Bud drinkers drink more. Know your audience and talk to them.
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John Andrews 22h
Replying to @augieray
Everything isn't a purchase signal. Sometimes people just want to watch You tube videos about cats without a smart ad for Purina...
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John Andrews 23h
Replying to @TomSiebert
The Super Bowl ad model has shifted to be about driving conversation simply because you have an ad. An interesting strategy for sure but it doesn’t necessarily drive sales long term. Ask Budweiser...
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John Andrews 23h
Smart asymmetric marketing by Walmart as Black Friday fades as a relevant shopping occasion.
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John Andrews 23h
This generation makes more content in a week that most traditional marketers made in a lifetime. Give them the tools and maybe they’ll include your brand along the way.
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John Andrews 23h
Replying to @TomSiebert
Again I believe it’s the conversation and top of mind awareness that matters. When’s the last time we were having ANY conversation about a CPG brand?
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John Andrews 23h
Replying to @TomSiebert
Amazon and google are both relevant because they are part of people’s lives. They aren’t universal however and they haven’t been around that long in the grand scheme of things. Already other brands like Walmart are adapting to compete via relevancy to specific groups of shoppers
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John Andrews 23h
Replying to @TomSiebert
And that’s the beauty of Branding. Trying to be all Thai gs to all people is a fools errand in marketing. Find your audience and embrace it fully.
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John Andrews 23h
Replying to @TomSiebert
And, a great brand is part of discussions, as this one is now. It’s an idea that exists on the mind of a shopper that’s relevant.
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John Andrews 23h
Replying to @TomSiebert
As a counterpoint, maybe the brands customers care about that. Everything isn’t politics and every brand isn’t for every shopper.
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John Andrews 23h
Saw a news piece on this today. Relevance comes hard for brands today, good on Kellogg’s for speaking conversation. Isn’t that what a great brand does?
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