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Glenn Gabe 2 Apr 18
OK , which is it? Does it impact ranking or doesn't it impact rankings? You've said many times it doesn't: Now in your AMA you said it does: Would be great to know :)
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🍌 John 🍌
There's no generic ranking boost for SD usage. That's the same as far as I remember. However, SD can make it easier to understand what the page is about, which can make it easier to show where it's relevant (improves targeting, maybe ranking for the right terms). (not new, imo)
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Paul Shapiro - SEO Edition 3 Apr 18
Replying to @JohnMu @glenngabe
Re: so it could improve targeting and helps google better understand content but wouldn’t help with the targetting of disambiguated queries? *scratches head*
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Glenn Gabe 3 Apr 18
Replying to @RobertHenryUSA @JohnMu
But that wouldn't impact dwell time, which is probably what's checked when Google is evaluating its algorithms. :) So someone might see rich snippets, click through, but if the content is horrible, that won't help them very much. Other than spike users with low dwell time.
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Leadgle - Dịch vụ SEO 4 Apr 18
Replying to @JohnMu @glenngabe
<3
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