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Matt Fielding 18 Jun 18
quick question about your SearchLeeds talk - you mentioned that had confirmed that ‘SEO text’ below products on ecommerce product listing pages is ignored (makes sense), do you have a link to a tweet or article I can cite to support this?
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Dawn Anderson 18 Jun 18
Replying to @m4ttfielding @JohnMu
He mentioned it in a hangout saying mostly that ‘SEO text’ is likely ignored
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Matt Fielding 18 Jun 18
Replying to @dawnieando @JohnMu
Ah, so specific to text below products on ecommerce pages, or SEO text in general? And if you don’t know which one, do you know roughly when the hangout was?
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Dawn Anderson 18 Jun 18
Replying to @m4ttfielding @JohnMu
Think it was around categories
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Matt Fielding 18 Jun 18
Replying to @dawnieando @JohnMu
Frantically googling but can’t seem to find it. can you confirm that copy placed below products (at the foot of the page) is ignored by Google? I’m talking about the type of content people use for SEO when they lack sufficient space above the fold.
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Dawn Anderson 18 Jun 18
Replying to @m4ttfielding @JohnMu
But presumably even without intentional ignoring it’s still not main content area
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Matt Fielding 18 Jun 18
Replying to @dawnieando @JohnMu
This is a great point.
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🍌 John 🍌 18 Jun 18
Most of the time this kind of content is just keyword stuffing.
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Matt Fielding 18 Jun 18
Replying to @JohnMu @dawnieando
Thanks John. If the content genuinely adds value (eg FAQs) would it be counted, or is it an issue with placement outside of the main content of the page?
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🍌 John 🍌
Sure, that's fine. Most of the time (when I see this on sites), it's just random keyword stuffing. If it's useful for users, put it up front and visible.
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Matt Fielding 18 Jun 18
Replying to @JohnMu @dawnieando
Cool - and if a webmaster isn’t brave enough to put this (useful) content above the products, would they still see the benefit if it’s deprioritised and placed below them?
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🍌 John 🍌 18 Jun 18
If it's useful content, we'll treat it as such regardless where on a page it is. The way you write that makes it sound like it's probably not that useful though :).
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Dawn Anderson 18 Jun 18
Replying to @JohnMu @m4ttfielding
This is where tabs, concertinas and accordians are going to be fabulous
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Dawn Anderson 18 Jun 18
Replying to @JohnMu @m4ttfielding
And lightboxes and expanding videos. So many good things
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Dawn Anderson 18 Jun 18
Replying to @JohnMu @m4ttfielding
concise brevity
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