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Greg James
It matters where we advertise. Some media makes more of an impact. Global Chief Strategy Officer Collaborator
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Greg James Jul 4
Connection, Context and Content are all important-
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Greg James Jun 26
Wise words at Cannes on making collaborations that are meaningful...
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Brand Innovators Jun 21
That's a wrap on Brand Innovators @ ! Concluded four days of programming on a strong note, with lots of laughs, insights, a rosé toast & a stellar conversation between ' & / '
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Greg James Jun 20
Tweet is an example of why context is important 🙄
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Greg James Jun 18
A pleasure to partner with smart, savvy, pleasant people!
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Havas Jun 18
That’s a wrap on Storydoing on the terrace stage. Thanks to , Adam Petrick Director of Brand Marketing for , and our very own of . 👏🔥✨  
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Havas Jun 18
Join us at 4:15pm at the Terrace Stage for StoryDoing: Moving Beyond Marketing to Bring Stories to Life w/ , 's + 's @gj_nyc. Cut through the noise, elevate authenticity + engagement + build .
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Havas Media May 22
“We endeavour to make an impact…we try to advance stories. We don’t just regurgitate the news.” Insightful interview with CEO Heather Dietrick about the evolution of news.
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Greg James May 1
reach/frequency meet relevance/recency in the new world order. We look at it as some smart thinking! JPMorgan Chase CMO Says You Can Kiss Traditional Marketing Goodbye
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Greg James Apr 16
Interesting exploration in the spirit of The New York Times sells premium ads based on how an article makes you feel via
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Greg James Apr 11
More moves into as Procter & Gamble makes the biggest ask yet of digital media — civility
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Greg James Apr 9
I've flown about 18 times this year, many of them to Europe. This could be the headline on any given day....
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Greg James Mar 7
Great partners to have joining the team!
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Greg James Mar 6
Today I learned that the concept we've been describing as 'Digital miosis' (the state of being too myopically focused on the minutiae of data, tech and platforms at the expense of other media) could be 'Digital scheuklappen' in Germany - blinkers! love it! Thanks
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Greg James Mar 1
Replying to @geoffjein
So kind.
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Greg James Mar 1
Replying to @geoffjein
I hope you get in this time, all the best Geoff.
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Greg James retweeted
Havas Mar 1
.'s Global Chief Strategy Officer shares why sound is more important than ever for brands that want to make connections with audiences.
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Greg James Feb 11
We talk about this as relevance/recency, the new reach/frequency. Sound thinking
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Greg James Feb 4
Couldn't be agree more - further evidence that not all GRPs are created equal, some things equate to simply more
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Greg James Jan 25
So great to feel aligned with the great Incredibly articulate and wise words as ever and in line with my (and our ) view that effectiveness is being undervalued in favour of efficiency. Our answer is pursuit of
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