1. Here's a model for understanding "The Media" that has been very useful to me. I don't think of the media as NEWS, but as LEADS.

2. When you think of the media as "news" you concede they are actually reporting a news event. DON'T CONCEDE THE FRAME OF THEIR LEGITIMACY.

3. MSM's status as *authoritative historian of public record* is critical to how they control the narrative internalized by public opinion.

4. This is why MSM deployed the frame "Fake News" in November to re-establish its monopoly. If all else is fake, THEY ALONE WRITE HISTORY. pic.twitter.com/tnBmAdnlyB

5. I wrote in April that our finest victory in 2017 was appropriating the term Fake News. When that happened, MSM BEGGED to stop using it. pic.twitter.com/erj1VuqfHb

6. See, *authenticity* is a key lever in left-wing power structures, as it confers an exclusive claim to authority, which legitimizes power. pic.twitter.com/RruOcoSAPs

7. It's a classic Overton War strategy, which is fought not over the truth, but over who gets the right to determine the truth.

8. If you win the 2nd fight, you don't even need to fight the 1st. This leads to authenticity jockeying, a pronounced trait in liberals. pic.twitter.com/33YrqlMmcj

9. Yuri Bezmenov's theory of subversion has 4 stages: (1) Demoralization (2) Destabilization (3) Crisis (4) Normalization We are now in (4) pic.twitter.com/qWGROPU7dk

10. Because Trumpism won in the crisis stage, institutional SJW & globalist forces must focus all their energy on resisting NORMALIZATION. pic.twitter.com/fkb53g3Bfz