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Levi Williams-Clucas
A question for all the 's and out there: How do you report the VALUE of the links you build? 🧐
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Charles Floate Feb 27
Multiple factors. DR, DA, Root Traffic and in some cases social shares and page links.
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Chris Taylor Feb 27
Replying to @Femkepants
None of the above, Relevancy, Last update, type of content, general look and feel of the site.
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Levi Williams-Clucas Feb 27
Replying to @ChrisTaylor88
I mean for reporting back to the client on what you've built as opposed to potentials
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Areej AbuAli Feb 27
Our CEO recently wrote this post on how we measure the value of links here - hope it helps! Happy to answer any questions that you've got!
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Brandon Seymour Feb 27
Alarming how many report on DA. I generally look at L/B efforts from a holistic perspective. i.e. we started building links here, and you can see a strong correlation with an increase in organic traffic
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Brandon Seymour Feb 27
In some cases, I'll use referral traffic, but that's mostly for sites that rely on ad revenue, rather than product/service sites.
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Rajesh Namase Feb 27
We check the traffic and top 20-30 links with DA and DR :)
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Chris Taylor Feb 27
Replying to @Femkepants
I'd never mention those metrics, at any point of the process.
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Chris Green Feb 27
Loved the run through of this Lisa have when this was launched, we're eager to utilise it more proactively
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Mark F Feb 27
Replying to @Femkepants
I’d say that referral traffic is largely irrelevant since you could get a link from a high quality news site that drives loads of traffic but isn’t going to benefit the site from a conversion point of view. Links are always a means to improve organic traffic IMO.
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Mark F Feb 27
Replying to @Femkepants
Fundamentally it depends on the aims of your campaign. DA/Domain Trust is still a decent barometer of how good a website is and how authoritative it is. But if the aims is to increase relevant traffic you want links from relevant sites.
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Levi Williams-Clucas Feb 27
Replying to @Femkepants
Just to clarify, this is for REPORTING link VALUE to clients/team, not for prospecting.
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Levi Williams-Clucas Feb 27
Replying to @ChrisTaylor88
So do you go through each link when reporting back to a client and explain their value using the "metrics" you suggested? If not, what do you do? How do you tell a client they're valuable other than just saying it (not being sassy here genuine question)
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Pitchbox App Mar 11
Yeah, that's a good one! 👍👍
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Albert Albs Mar 13
Replying to @Femkepants
I prefer Trust and Citation flow. Since, DA is a 3rd party metric I just don't want to make decision based on it is aggregated value. More or less, I won't prefer any manual link building.
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Levi Williams-Clucas Mar 13
Replying to @albertalbs
Yeah I've always used TF and CF as a basis but struggle with the viability of those metrics when reporting them to a client, so far the only other decent way to report them is just 'these are good value' and hoping my judgement is trusted (which is usually is luckily)
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