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Jen Peters Jun 26
Replying to @guardian @meghasuresh
. launched a fundraising goal of $50k to do a full series on the issue of US public lands; in two months they earned $116k to do that coverage
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Jen Peters Jun 26
Replying to @guardian @meghasuresh
Other campaigns launched on women’s emotional labor (Mother Load) and gun control (Breaking the Cycle) earned $50k and $200k respectively
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Jen Peters Jun 26
Replying to @FT
Now we’re talking about retention with and Amedia Norway
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Jen Peters Jun 26
Replying to @FT
. has 920,000 paid customers, and an annual subscription is between $400–$650 (depending on package); they have 1.9M daily readers
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Jen Peters Jun 26
Replying to @FT
(An sub is pricy, but if you’re in finance/business, it’s so worth it; I subscribed for a while and they do brilliant work on economics and finance)
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Jen Peters Jun 26
Replying to @FT
.’s product vision 👇🏻
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Jen Peters Jun 26
Replying to @FT
It costs 5x as much to acquire new customers as it does to keep those you already have says
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Jen Peters Jun 26
Replying to @EditrixJen
Engagement is a “very fluffy” word; it can mean anything
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Jen Peters Jun 26
Replying to @EditrixJen
Engagement doesn’t matter in retention; look for clues on how likely they are to re-up their sub; use RFV metric
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Jen Peters Jun 26
Replying to @EditrixJen
Reminder that RFV means recency, frequency, and volume; higher RFV means you’re more likely to renew your subscription
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Jen Peters Jun 26
Replying to @FT
This RFV metric is the best way to look at users’ habits; habits = recurring use = defined value = more likely to resubscribe says
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Jen Peters Jun 26
Replying to @FT
“Only thing people will pay for that they don’t have a habit for is the gym” jokes Gadi Lahav of when discussing RFV
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Jen Peters Jun 26
Replying to @EditrixJen
Habits are tied to use; someone reaching you through Search is less likely to subscribe than someone who’s coming through a newsletter or finding you across devices
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Jen Peters Jun 26
Replying to @EditrixJen
Help readers form habits! Get them to download your app or subscribe to your newsletter, making it more likely that they develop a habit of relying on you
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Jen Peters Jun 26
Replying to @FT
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Jen Peters Jun 26
Replying to @FT
Personalization also helps with habit formation as learned
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Jen Peters Jun 26
Replying to @EditrixJen
Up now is Amedia, a Norwegian publisher (who won big at a few weeks ago)
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Jen Peters Jun 26
Replying to @EditrixJen
Amedia has publishes 63 local newspapers in Norway and one national news website
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Jen Peters Jun 26
Replying to @EditrixJen
In 2014, Amedia switched from ad model to reader revenue model, and they saw readership rise in 2015 because of this
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