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Brand Equity
The official Twitter feed for Brand Equity, bringing you the best of advertising and marketing stories from the newsroom of The .
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Brand Equity 9h
Private equity-backed generic drugmaker Stada said it has agreed to buy 15 consumer healthcare products from British drugmaker GlaxoSmithKline to further strengthen its prescription-free drugs business in Europe.
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Brand Equity 9h
Sports broadcaster, Star Sports has launched 'Khel Bolega' campaign, a TVC along with the BCCI, that indicates that the coming season will clearly end the response to all the chatter ( ) surrounding Vivo IPL
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Brand Equity 9h
Piramal Enterprises’ consumer products division has announced its association with the former captain of the Indian cricket team Sourav Ganguly, as the brand ambassador for ‘Polycrol’, its antacid brand.
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Brand Equity 9h
Music streaming app, Gaana has launched its third shows and podcasts original, ‘Ummeed with Zakir Khan’.
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Brand Equity 9h
Hershey India, a part of The Hershey Company, has released its multimedia campaign for the national launch of Hershey's Kisses chocolate, by partnering with Bollywood actress, Shraddha Kapoor.
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Brand Equity 9h
Online general insurance brand Acko, has launched its latest digital marketing campaign showing slice of life situations, where two friends get into a conversation around the surprisingly low car insurance premiums offered by Acko.
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Brand Equity 9h
STEPapp recognises the huge opportunity (which is also a huge responsibility) ahead. They have taken it upon themselves to be the launchpad that can help the young students of this country reach their true potential.
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Brand Equity 9h
Digital marketing agency, AdLift has won the digital marketing mandate for Tata AIG General Insurance.
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Brand Equity 9h
National Payments Corporation of India (NPCI) in association with the payment ecosystem players have co-created an industry campaign 'UPI Chalega' to promote UPI as easy, safe, and instant mode of payment.
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Brand Equity 9h
Local Narrowcasting provider Update Geotarget, has signed Mirum India for servicing social media marketing and media planning.
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Brand Equity 9h
PepsiCo Inc has agreed to buy Chinese snack brand Be & Cheery from local jujube maker Haoxiangni Health Food Co Ltd for $705 million
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Brand Equity 10h
GSK said the deal counted towards its target of 1 billion pounds ($1.3 billion) of net proceeds from divestments of consumer products over the 2019-20 period
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Brand Equity 12h
The journey of the Hershey's brand in India started a decade ago with the introduction of Hershey's Chocolate Syrup.
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Brand Equity 12h
ran a similar prior to launching a mobile-only plan for Rs. 199/month in 2019.
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Brand Equity 13h
has launched , a along with the , that indicates that the coming season will clearly end the response to all the chatter surrounding
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Brand Equity 14h
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Brand Equity 14h
has launched its third shows and podcasts original, ‘Ummeed With Zakir Khan’.
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Brand Equity 16h
The striking feature of this new-old agency is that the average age of its founding team is 64.
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Brand Equity 16h
has roped in Bollywood actress, as their brand ambassador.
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Brand Equity 17h
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