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Digiday
Authority, insight and honesty on digital media and marketing.
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Digiday 7m
Kellogg’s is starting to treat influencers like brand ambassadors
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Digiday 37m
Rather than negotiating contracts on a per campaign basis, Kellogg's wants influencers who are open to longer-term relationships
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Digiday 6h
Video Briefing: Video publishers still need scale to earn meaningful video ad revenue on Facebook.
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Digiday 7h
Streetwear publisher Highsnobiety’s long-awaited commerce play launches May 22, selling 30 items from Prada Linea Rossa, the designer’s sports line.
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Digiday 7h
The Guardian has discovered that American readers are willing donors, and the news publisher hopes that a bigger focus on investigations and requests related to the U.S. national news cycle will drive more donations.
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Digiday 8h
"Procurement is a fact of life for all companies. The job of people like me is to manage the procurement dialogue internally so that they understand the value that agencies add and how to negotiate fairly with them."
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Digiday 8h
Instagram’s IGTV adds support for horizontal videos, Kellogg’s is now using influencers like creative agencies and more. Here is Thursday's news:
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Digiday 8h
As Walmart and Amazon race to deliver online orders to customers in a one-day window, Target is reaping the profits of its store-centric same-day delivery strategy.
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Digiday 9h
With no seriously worrying fines levied yet at businesses, several publishers that had taken a strict approach to consent, have started to loosen their terms in order not to feel punished by falling ad revenues while their rivals flourish.
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Digiday 9h
On May 20, Pepsi revealed its annual summer campaign, where millions of Pepsi bottles will feature QR codes that unlock hundreds of AR filters and digital stickers. If that sounds familiar, it’s because Pepsi’s 2017 campaign did that -- on Snapchat.
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Digiday 10h
Kohl’s partnership with Amazon is driving a younger demographic into the retailer’s stores. Now, it’s putting together a plan to turn them into customers.
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Digiday 10h
General Mills is spending up to a third of the digital budget for some of its brands on influencer marketing.
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Digiday 10h
Retail Briefing: Big-box retailers are competing in a landscape dominated by Amazon online (although it’s making progress in offline retail, too) and, increasingly, Walmart offline.
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Digiday 11h
Digiday+ Research: Branded content has become a critical piece of many publishers’ revenue mix over the past decade, especially in video. But preserving sustainable margins when producing branded content is becoming increasingly challenging.
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Digiday 11h
Last week, Google announced the 3rd name change in 6 years for its shopping platform that it once hoped would be an Amazon-killer. In this week's , we look at how Google Shopping has evolved over the years, and wonder what is next.
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Digiday 11h
Chief operating officer John Mulligan told investors during the company’s first quarter 2019 earnings call on Wednesday that 80% of Target’s first-quarter digital sales were fulfilled from stores.
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Digiday 11h
It is looking all but inevitable that Congress will pass a federal privacy law, following Facebook’s Cambridge Analytica scandal, the rollout of GDPR and California’s privacy law that takes effect next year. But the devil is in the details.
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Digiday 12h
Brands demanding too much from their agencies are partially to blame for transparency issues, according to Royal Bank of Scotland's CMO David Wheldon.
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Digiday 12h
Complacency is a dangerous mistress. But it’s a trap many companies are in danger of falling into when it comes to the General Data Protection Regulation, according to advertising sources.
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Digiday 12h
ICYMI: Subscription publishers have tightened their paywalls, plugging leaks and reducing the number of articles readers access before subscribing. But as reader revenue becomes more of a focus, more sophisticated ways of dodging paying have emerged.
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