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Diana Smith
Curious. Park wanderer. Devil’s advocate. Learning every day. Lead product marketing at . Side project: .
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Diana Smith Jun 10
Has anyone run into these pop-ups on other sites besides & ? Curious if this will become more popular.
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Diana Smith Jun 6
Our team just shipped a campaign using Personas & SQL traits to invite NPS promoters and highly engaged customers to our customer advocate community. Got 400 new members in 1 day. Incredible!
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Diana Smith Jun 6
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Diana Smith Jun 5
Replying to @far33d
One data point: My family’s small e-commerce business just cut all their Google Ad spend in favor of Amazon and EBay, where shoppers go first to search products and the cost for acquisition isn’t as astronomical
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Diana Smith May 20
While data can be used in malicious ways, it can also be used for good. Inspiring story on how used data to turn their fledgling bankruptcy non-profit into a sustainable engine for impact.
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Diana Smith May 19
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Diana Smith May 9
Strong move by Chrome to help untangle helpful single-domain cookie use from all the other ways cookies can be used to track you across the internet.
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Dan Wolchonok May 8
Using , , and to create cumulative revenue charts
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Peter Reinhardt May 2
Replying to @reinpk
4/ We burned over a year chasing ghosts of big visions of world domination without any customer traction. Be careful of big visions. Follow customer pain instead. The world doesn't care about your big idea, all that matters are customers.
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Diana Smith May 1
Getting excited to hear from Jessica Lachs, VP of Analytics on the company’s experimentation strategy at (3:10 pm room 156/157)
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Diana Smith Apr 30
On the plane to in Vegas trying to figure out how many gambling puns I can fit into my opening remarks for our dinner with . Ideas?
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Diana Smith Apr 30
Very class act and inspiring couple here.
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Diana Smith Apr 24
Another fascinating post by using data to share how different companies adopt new technologies. 🤓
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Diana Smith Apr 24
Replying to @sperand_io
You either die a marketing automation platform or live long enough to become a customer data platform.
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Chris Sperandio Apr 24
If you use and want to gain a new level of observability into (and operational maturity around) your event delivery data, DM me.
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Diana Smith Apr 24
Replying to @chiefmartec
I'd say more frequently than that!
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Diana Smith Apr 24
Brinker makes some good points — not all integrations are created equal.
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Diana Smith Apr 23
My Dad sent me a screenshot of his live chat with his deodorant brand as an example of impeccable sales today. This is how our family works. Thanks, Dad!
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Diana Smith Apr 10
Got a demo of by today, and it is 🔥 for B2B ad attribution. You won't overcount conversions from people in the same account, and you can separate branded keywords from your results (definitely making them sadder but more accurate).
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Diana Smith Apr 9
Great lessons to be learned at this event from some of my favorite product and design leads on how user research can impact company strategy
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