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Diana Smith
Curious. Park wanderer. Devil’s advocate. Learning every day. Lead product marketing at . Side project: .
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Diana Smith 14h
When other kids tried to cheat off me, I wrote the wrong answers then went back to change them later.
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Diana Smith Feb 22
"The accuracy of third-party data is overrated, and we have passed the point of diminishing returns on further modeling."
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Diana Smith Feb 21
Segment is now free (up to $25K!!) for early stage startups. Find product-market fit with better customer insights.
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Diana Smith Feb 20
Had a blast talking about how to influence the product roadmap for the SF Product Marketing meetup last night. Thanks for including me ! Quick tips: provide helpful customer synthesis, be "brutally honest" on if products have hit product-market fit, and just ask!
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Diana Smith Feb 13
More women investors = more female influence in tech. Love to see this. I’m personally interested in mentoring underrepresented founders on marketing. Know anyone who might benefit?
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Diana Smith Feb 8
Also, hello & ! Two of my favorite product marketers ❤️ 🙇🏻‍♀️
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Diana Smith Feb 8
Same. I don’t think I there are many places with aggregated PMM battle stories in long-form. Closest is that has some good forums and events. Seems like there is a market opp! I would contribute. 🙋🏻‍♀️ and I have discussed doing something like this together.
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Diana Smith Feb 7
:wave: For a long time, we didn't let new partners who wanted to build on Segment build on Segment. That's changing! DM if you want to join the platform as an integration!
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Diana Smith retweeted
Intercom Feb 2
Early on, we didn’t give marketing any delivery dates. “We’ll ship it when it’s ready!” we’d say. Our product team’s willful naiveté had a real cost – we were making it difficult for other folks in the company to do their job.
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Diana Smith Feb 1
Know an amazing PMM? We're adding another to our team! Come work with awesome people like
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Diana Smith Jan 31
Replying to @maccaw
For something quick and actionable, here’s a guide I wrote for the Segment team
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Diana Smith retweeted
Kevin Garcia Jan 30
Definitely check out Data vs. Diabetes on the FTFY podcast by ! I'll give you a hint..... data wins! 🚀
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Diana Smith Jan 31
We saved 4,000 engineering years! And that is not a vanity metric 🙃
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Diana Smith Jan 28
Replying to @wes_bush @segment
Also, loving how the graphic makes me look like I'm shrouded in mystery.🦸🏻‍♀️
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Wes Bush Jan 28
These are the top product marketing metrics you NEED to track, according to from . You can tune into her talk now at the
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Diana Smith Jan 28
Thanks, . Focus is the only way to move the business forward for teams!
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Diana Smith retweeted
nettofarah Jan 22
For the next few days, I'm gonna post some slack bots I've been authoring to remind the engineers on my team about the hard truths of software development 😅 #1 It's *never* just a quick change.
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Diana Smith Jan 24
Replying to @brentsummers
Hello, I’m a product marketing leader. You may know me from my greatest hits including, “who is the audience for this content,” “why do they care,” “how does this plan roll up to hit our goals,” and “we can say this with fewer words.”
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Diana Smith retweeted
Information Age Jan 24
Why our digital world renders CRMs obsolete. Chris Sperandio from says businesses face heated competition, increased buyer empowerment, and a highly promotional environment. The customer experience is one of their only competitive advantages.
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Scott Belsky Jan 18
Interesting how focused some companies are on leveraging third-party data to provide a personalized customer experience when they can barely make sense of - or act upon - the first-party data they already have.
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