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David Gulugian
VP, Product at Cross Screen Media
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David Gulugian retweeted
Advertising Analytics Jul 2
Great story from on our 2020 spending projections with
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David Gulugian retweeted
Michael Beach May 8
State of the Screens #105 is out: • Sinclair buys RSNs: • Total pay-TV subs ↓ 1M: • Avengers passes Titanic for #2: • Sign up here:
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David Gulugian Mar 11
Is the crosswalk at King and Henry going to be beeping 24/7?
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David Gulugian retweeted
Michael Beach Mar 6
U.S. share of digital time per day for Facebook: 1) 2017–9.0% 2) 2018–8.9% 3) 2019P — 8.9% 4) 2020P — 9.1% Keep in mind: Facebook accounts for ≈ 20% of digital ad spend!
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David Gulugian Feb 24
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David Gulugian retweeted
Cleveland Indians Jan 30
If we get 1,000,000 RTs, we'll lick the foul pole. No, we're not warm yet. Yes, we will do it.
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David Gulugian retweeted
Michael Beach Jan 24
SOTS #90 is out: • Sign up here: • NBCU joins Streaming Wars: • Sinclair brings local to OTT: • Fortnite tops $2B: • Antenna + Streaming:
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David Gulugian retweeted
Michael Beach Jan 13
Many thanks to for quoting the team in this article!
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David Gulugian retweeted
Jane Slater Nov 22
For those who missed it this morning...trust me...take 7:30 minutes today and watch. I hope this boy and his family resonate with you as much as they did with me 😊happy thanksgiving everyone thank you guys!
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David Gulugian Nov 13
Julie on flight 987 from Boston to LAX is a rockstar. Great attitude and service all around. Your crew members are always great, but she truly goes above and beyond.
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Jason ✨😊✨ Lemkin 🦄 Oct 16
7 “Easy” Ways to Increase Sales
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David Gulugian retweeted
Michael Beach Oct 12
Adoption for addressable TV: 1) Fully using — 15% 2) Experimenting or not using — 85% Adoption for advanced TV: 1) Fully using — 17% 2) Experimenting or not using — 83% 83–85% of advertisers have not yet integrated addressable/advanced TV.
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David Gulugian retweeted
Michael Beach Oct 11
Advanced TV continues to be one of the hottest markets for investors with upwards of $100M in venture capital raised recently. Why? Reasons include a huge market ($70B+) that is in the early stages of transforming from mass to targeted reach.
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David Gulugian Oct 7
Replying to @LoganDobson
Fake news...fox also had the Seahawks-Rams game as Game of the Week...thankfully the sea chickens lost
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David Gulugian Oct 4
Replying to @LoganDobson
Not uncommon for the Giants to lose the lead in the later innings of a playoff game...
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David Gulugian retweeted
Jason ✨😊✨ Lemkin 🦄 Sep 30
The jobs that will take your career the farthest often have the most imperfect definitions The ones perfectly defined, also often have well-defined ceilings
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Darren Herman Sep 27
If builds its own OTT ad server and links to user profile data + purchase history for targeting, game over.
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David Gulugian retweeted
Darren Herman Sep 20
Ad buyers prepare for headaches after Facebook cuts off third-party data - Digiday via
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David Gulugian retweeted
Michael Beach Sep 19
If AT&T combines addressable ads + owning network: 1) One ad impression ↑ 192% from 1.2¢ to 3.5¢. 2) # of 30s spots ↑ 600% from 4 to 28. 3) AT&T currently makes ≈ $0.05/hr (4 spots x 1.2¢), but that ↑ to $0.98/hr (28 spots x 3.5¢).
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David Gulugian retweeted
Michael Beach Sep 7
For every $1 in digital video ad $, there is $5 of traditional TV $ that is still targeted to age/gender. Quick math: 1) Total TV ad $ — $70.2B 2) % targeted to age/gender — 95% 3) Total $ targeted to age/gender — $66.7B 4) Digital video $ — $12.6B
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