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Understand the trends, tools and tech shaping marketing. Get the latest industry insights and expertise – in a tweet. Sister to .
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ClickZ 15h
Customer calls: Using call insights en masse for better marketing In a digital age of data, some best insights are found via actual conversations with customers. 3 strategies from our webinars with on how marketers use AI for call insights.
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ClickZ 17h
has released what they're calling the first AI-powered visual recognition for contact centers, to detect customer issues via images or videos. VP of Product Marketing told ClickZ that the platform's issue resolution is ~95% accurate.
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ClickZ Jul 19
The growth of Amazon Advertising and how it’s linked to Prime Day 2019 found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue.
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ClickZ Jul 18
IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. The branding raises two main questions: the value of this new name, and the market position for this new company. Expert opinion thus far.
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ClickZ Jul 18
Forrester B2C commerce suites: What made the winners stand out and were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, and user empowerment.
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ClickZ Jul 18
Paid search continues to dominate digital ad spend in 2019 A May/June survey of 500 digital marketing decision makers by found that paid search comprises 40% of digital ad spend. More on top challenges, trends, and publishers.
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ClickZ Jul 18
Is it time to upgrade your sales tech stack? A better tech stack can help your marketing and sales teams by adding increased productivity, faster problem solving, and more accurate planning for the future.
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ClickZ Jul 17
Amazon Prime Day 2019: Key stats on consumer habits More than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us about consumer behavior?
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ClickZ Jul 16
How Nestlé Waters uses marketing technology to drive growth "Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestle Waters former CMO Antonio Sciuto.
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ClickZ Jul 16
What are the biggest challenges senior marketers face? A new report by looks at the biggest challenges marketers face around data, creativity, new technologies, and how to focus on what matters most.
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ClickZ Jul 15
IBM's deal to acquire open-source software platform Red Hat, originally announced in October 2018, has been successfully negotiated and closed. They aim to define an "open, hybrid cloud future."
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ClickZ Jul 12
has launched a Podcast Listener research service, to provide audience segmentation / ad targeting. It will create profiles based on 30,000 subscribers, on buying habits, interests and other details for specific podcast programs or genres.
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ClickZ Jul 12
New report from gives insights on the future of personalization: What marketers should expect and prepare for around "ultra-personalization" online and offline, as well as five steps to focus on.
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ClickZ Jul 11
New report: SEO and Content Marketing jobs see salary boosts in 2019 Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by . SEO Manager, for instance, saw a $20k jump.
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ClickZ Jul 10
How Hyatt, Nissan, and Sony use Experience Manager to create personalized content at scale Real world examples of brands that use Adobe Experience Manager, and how itresolved the challenges they faced around CX, content, and personalization.
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ClickZ Jul 10
OTT has a problem with ad fraud, according to a new report from "This report not only debunks that myth [that fraud had not made its way to OTT]... but provides a playbook to help marketers proactively right fraud on the platform.”
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ClickZ Jul 8
More than 100 million products were purchased on last year's Amazon Prime Day. We've pulled together key information about what sellers should expect and prepare for in 2019.
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ClickZ Jul 8
Together with and we've designed a free online course on measurement and attribution for marketers. Check out the course and register to start learning here!
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ClickZ Jul 5
Many brands are using to answer common customer service-related questions, record customer preferences, and improve business branding. Here are five simple (and effective) chatbot builders you might want to check out.
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ClickZ Jul 3
The next phase of account-based marketing (): Business ecosystems The category of ABM has come a long way in the last couple years. What will the next phase of its evolution be? Demandbase CMO Peter Isaacson discusses its future.
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