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Aram Zucker-Scharff
The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users.
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
Your scale business models are a house of cards on a base of imaginary numbers.
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The independent measurement is a joke
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The IAB numbers are bullshit
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The App numbers are all fake -
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The agency numbers are faked
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The app installs are faked
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
Trending is fake -
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The affiliate link referrals are faked -
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The ads are fake -
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The users are fake -
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The landing pages are fake -
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
The problem isn't just that the internet is full of fakery and bullshit and bad numbers and malfunctioning metrics and bullshitters and fraudsters. The problem is that all the fake shit is layered on top of other fake shit and it just COMPOUNDS itself...
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
Like you get fake users, who get autoplay videos which no one is really watching
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
Or autoplay videos that are aggressively all over the page at the same time
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
Then those autoplay videos double their fake views to fake users with fake metrics
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
And those fake metrics get fake goal posts
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
And then even the fake metrics get broken half the time
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Aram Zucker-Scharff Dec 26
Replying to @Chronotope
And who the hell knows how many real human people even watched a video ad campaign? Much less paid attention to it? Or even noticed it?
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