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Content Marketing Institute
We share with marketers how-to content marketing insights and guidance. Join us for Marketers Rise, a free, two-day event, December 16-17. PS wash your hands.
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Content Marketing Institute 18h
. says in the past 9 months they've increased their social media cadence of content marketing and decreased their cadence of promotions - because they were listening to their customers' needs.
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Content Marketing Institute 18h
Mary Ward of says leverage your borrowed channels to ultimately send them through to your owned channel. Therefore, when they're ready to purchase, they're already comfortable with you.
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Content Marketing Institute 18h
Motivated by today's Tech Talk? Be ready to be inspired at Marketers Rise, a free, two-day event.
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Content Marketing Institute 18h
How to build a long-term audience - lessons learned by : 1. Clear positioning 2. Long-term audience creation 3. Build & nurture owned channels 4. High value content creation 5. TOFU & CPM advertising and retargeting
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Content Marketing Institute 18h
"The company story is the company strategy," says Mary Ward of
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Content Marketing Institute 18h
Absolutely! Thanks for your thoughts, Cathy.
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Content Marketing Institute 18h
What's the value of a Facebook like? 's Mary Ward says ZERO. Focus on owned channels.
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Content Marketing Institute 18h
. 's customers weren't feeling secure in their careers, current job or job search back in March, so they shared five free courses for their customers to help. What value are you giving your customers right now when they need it?
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Content Marketing Institute 19h
Log in now for today's Tech Talk!
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Content Marketing Institute 19h
Replying to @CraftWrites
We can't thank you enough for doing this! What an amazing write-up.
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Content Marketing Institute 19h
Replying to @danielkempe
Most definitely! Good for you. Do you have a link to any of your favorites?
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Content Marketing Institute 19h
Monina is the best! (This is Cathy tweeting, not Mo patting herself on the back)
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Content Marketing Institute 19h
Replying to @wearepackage7
We like that!
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Content Marketing Institute 19h
Replying to @ImpactingNow @GBalarin
Indeed!
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Content Marketing Institute 19h
Replying to @merylkevans
You too!
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Content Marketing Institute 19h
Replying to @danielkempe
Thanks so much for sharing, Daniel. Did any of these tips stand out?
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Content Marketing Institute 19h
Replying to @Annemaria_N
Thank you for your recommendation, Annemaria! We love this list.
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Content Marketing Institute 19h
Replying to @JeremyBednarski
Thanks Jeremy! I'm guessing there aren't many in here you haven't read!
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Content Marketing Institute 20h
Our Tech Talk with 's Mary Hall and 's begins in 1 hour!
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Content Marketing Institute 20h
Replying to @virtualpenny
Such a great post - thanks Penny!
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