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Michael Bergen
Marketing Team Leader - Passionate about marketing psychology, craft beer, and all things digital.
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Michael Bergen 2h
"Many people make the mistake of doing quick explainer videos which are really videoed PowerPoint slides with annotation."
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Michael Bergen 8h
"After communication has been established with your lead, you’ll need a process in place to help your business develop a meaningful relationship with that buyer, at every stage of the buyer’s journey."
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Michael Bergen Apr 20
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Michael Bergen Apr 20
"Strategy measurement: Successful social media marketing is often a trial and error process."
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Michael Bergen Apr 20
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Michael Bergen Apr 20
"If I sell running shoes, the expensive problem I solve is that my shoes better protect runners against shin splints, ankle injuries or even the dreaded green lurgy than pedestrian, garden-variety running shoes."
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Michael Bergen Apr 19
"As the saying goes, people buy form people whom they know, like and trust."
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Michael Bergen Apr 19
Get Your Free Inbound Marketing Consultation
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Michael Bergen Apr 19
"The first three components are called conventional content and #4 is called sales copy, which is responsible for escorting buyers to the point where their interest turns into commitment, leading to a sale."
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Michael Bergen Apr 18
"Of course, the best list is a self-built list, but everyone has to start somewhere, and at one point, everyone has used non-self-built lists."
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Michael Bergen Apr 18
In case you missed it, check out "Why Video Testimonials Are Important For Your Website"
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Michael Bergen Apr 18
In case you missed it, check out "18 Visual Marketing Tools that Accelerate Your Inbound Marketing Strategies"
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Michael Bergen Apr 18
"Other Factors That Can Influence Your Calendar"
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Michael Bergen Apr 18
A little something we wrote recently: What is a Call-to-Action and What’s Its Role in the Conversion Process?
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Michael Bergen Apr 17
"In plain English, nurturing is a seduction process to make sure the maximum number of people go through the sales funnel and end up buying something."
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Michael Bergen Apr 17
"You have hired a marketing agency to grow and foster your revenue stream using innovation and creativity, as well as to develop a course of action that will produce results."
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Michael Bergen Apr 17
In case you missed it, check out "10 Signs Your Company Should Be Investing In Inbound Marketing"
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Michael Bergen Apr 16
A little something we wrote recently: 2017 B2B Content Marketing Statistics: The Numbers
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Michael Bergen Apr 16
How to Conduct a Buyer Persona Interview
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Michael Bergen Apr 16
"And when listening, influencing and networking are missing from the equation, the prize-winning thoroughbred of social selling turns into a three-legged limping donkey of old-fashioned hunter type selling."
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