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BORN AT DAWN
New womenswear website and "Night In" home shopping service. Bringing focused, effortless style with a personal touch.
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BORN AT DAWN Jun 28
A little to a picture of me with I had just started BORN AT DAWN with less hair (and wrinkles!) by my lovely friend @leoniefreemanphoto. It's been 3 weeks since I made the announcement that this sale was our last and sales have been phen…
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BORN AT DAWN Jun 16
Hi Everyone! So, it's been just over a week since I made the big announcement that this is our final sale and I have been really touched by your love and support. Thank you so much for all your messages and sale orders. It has been non-stop the last week…
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BORN AT DAWN Jun 8
If you haven’t heard my big announcement yet... head over to the blog (link in our bio) to read why the sale that has just launched on the website will be our last ever and why I’ve made the decision to pivot and change the business. Lots of love, Lucy x
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BORN AT DAWN May 23
Head over to our stories tonight if you want to learn all about t-shirt necklines and which one to choose to suit you best. 📷 Shoot team: Photographer: @leoniefreemanphoto, Models: @hoepertwins, Hair and Make Up: @astridkearneymakeup, .k.makeup…
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BORN AT DAWN May 22
Love it or hate it- is one of the biggest TV series of the past decade. And with the final episode being broadcast earlier this week, we are sending out our to one of its stars- this week’s is . She alwa…
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BORN AT DAWN May 18
I love this beautiful face print with embroidered lips by Danish brand Gestuz. This tee comes in white or black and is part of our midseason sale. Remember that with code MAY20 you save an additional 20% off everything too (for a limited time only) 🙌
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BORN AT DAWN May 17
Today on stories, I announced our special promotion that launched this evening. You can save 20% off everything on the site with discount code MAY20 at checkout🙌. I’m also talking all about the joy of jumpsuits. Here’s 3 reasons I love them… _ 1. …
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BORN AT DAWN May 17
My this week goes out to the lovely Norwegian @annabelrosendahl. Her account is great to discover unique Nordic brands and I love the way she effortlessly blends them in her outfits with designer and accessible luxury pieces creating a ecle…
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BORN AT DAWN May 16
Is there a happier, more joyous colour than yellow? I think not... But some people can be a little intimidated by wearing it. I think ultimately you should wear what you like and what makes you feel good and ignore the rules but if you’ve tried it and it…
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BORN AT DAWN May 15
This week we are sending out a to this week’s , Founder of . Born in 1984 in Connecticut in the US, she studied Studio Art at university and her early career was spent interning in fashion for Ralph Lauren and Te…
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BORN AT DAWN May 14
So much love for this zebra print midi dress by Danish brand Gestuz... and now it’s part of our midseason sale 🖤 Tap the picture if you want to see more x
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BORN AT DAWN May 10
Happy Weekend! 🙌 Over on stories, I’m talking about why I love midi and maxi dresses and showing you some of the pieces we currently have in stock. Check them out if you get a second tonight. X _ 📷= I’m wearing our Selected Femme biker and Y.A.S. ma…
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BORN AT DAWN May 7
Easing myself into the new week after being woken up in the night by my little one like 👆🤪 Hope you all have a more refreshed start than me this morning and are rested and raring to go. 4 day week! 📷 =
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BORN AT DAWN May 6
We’ve made a little foray into shoes this season with Danish brand Pieces. These sandals are 100% leather, super comfortable and come in blush rose or white and have been flying out so far this season. Tap the pic to shop now. Have a great Bank Holiday M…
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BORN AT DAWN Apr 26
Happy Weekend Everyone! I took a little break over Easter with the girls which was lovely so it’s been busy, busy this week catching up with everything but I think I'm almost there. _ Today we launched our midseason sale which is very exciting- there’s …
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BORN AT DAWN Apr 17
Our leopard print midi dress has been flying out since it launched a few days ago. Perfect for summer with its buttondown front and spaghetti straps but equally great for cooler weather layered up as perfectly demonstrated by @christinamrichards. We’re a…
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BORN AT DAWN Apr 5
It’s the start of the Easter holidays with the girls off for 2 weeks. I’m super excited about spending quality time with them but ask me again in a week and I may be pulling my hair out 🤪 I’ve managed to get lots of new deliveries on the site this we…
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BORN AT DAWN Apr 5
The perfect day for a cosy cotton knit and lots of coffee. Happy Friday! Anyone else struggle to get up this morning? 😴
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BORN AT DAWN Apr 4
Sooo many lovely new season pieces have just dropped on the website, including this burnt orange midi dress of dreams by Selected Femme. Hit the link in our bio to check out all the new arrivals now 👀
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BORN AT DAWN Mar 29
Today on stories, I’m talking about the new pieces on the site this week from Basic Apparel, a Danish brand that’s dedicated to high quality wardrobe staples that will slot in to your existing wardrobe with ease and you can wear again and again. There’s …
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