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American Press Institute: helping find a path forward for journalism with insights, research, education & tools. Start your day with us:
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American Press Institute Apr 17
A great addition to our team - welcome !
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Metrics for News Apr 15
Interested in learning more about 's Metrics for News? Sign up for one of our live demos - every Thursday @ 10 am CST: - every Thursday @ 3 pm CST: - every Tuesday (starting 4/23) @ 1 pm CST:
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American Press Institute Apr 12
We love the Better News love from ! Passing on props to our fantastic curators, who scout the web for the most useful information for journalists, and to the newsrooms participating in the program, who share what they've learned.
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Metrics for News Apr 11
ICYMI: Great info in this study on *why* recent subscribers pay for news and how to *retain* those new subscribers.
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American Press Institute Apr 10
Fantastic thread from 's Kristen Hare that takes another angle on the story.👇She explains how they changed/stopped stories that weren't driving subscriptions. Our angle covers their "mini-publisher" approach:
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American Press Institute Apr 10
Reorganizing newsroom/sales/marketing staff into "mini-publisher" teams that own specific products/content areas earned the nearly $900k in new product revenue.💰💰💰 Here's the story from
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American Press Institute retweeted
Metrics for News Apr 8
As more news organizations turn to subscription-based revenue, we've developed ways to track audience loyalty, and learn more about who subscribes and why. Take a look.
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American Press Institute Apr 3
Replying to @AmPress
API is hosting a gathering in Phoenix this week to take a closer look at this topic. We'll be collecting insights for a future report on how opinion sections can depolarize public debate, show diverse viewpoints and boost civic engagement. Sign up at the link above to get a copy!
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American Press Institute Apr 3
Opinion sections are a golden opportunity to model civil, productive discourse. Here's how some newsrooms are taking fresh approaches to theirs, courtesy of .
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Amy L. Kovac-Ashley Apr 2
We at hear all the time about newsrooms struggle with making sense of their data. Check out how did a deep dive on their analytics and built a popular new consumer-focused beat: 1/?
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American Press Institute Apr 1
Paying attention to metrics revealed an untapped audience for the : young military officers hungry for news about local retail, dining, business and trends. This is now one of its top-performing beats! Story via
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Joy Mayer Mar 26
Our team of trust coaches has openings! Talk about demonstrating credibility and actively *earning* trust with: — of of of — Tim Lambert of of — And me
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Metrics for News Mar 25
We're curious if this study reviewed any other audience metrics beyond clicks 🤔 There's more to audience metrics than page views.
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American Press Institute Mar 26
We're looking for a freelancer to help write our daily newsletter Need to Know! The ideal person is already a regular reader and would be available to write 1 day/week. Think you'd be a good fit? Introduce yourself: stephanie.castellano@pressinstitute.org
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American Press Institute Mar 19
"Analysis paralysis." If you feel those words in your gut, you might be a journalist struggling with news metrics. If so, you might want to show this report around your newsroom. It covers how to turn unruly metrics into simple, actionable insights.
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Metrics for News Mar 18
We know how overwhelming the world of web analytics can be. After talking with journalists about the challenges of using traditional web analytics, we developed a blended Engagement Score to keep things simple yet comprehensive. Take a look 👀
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Metrics for News Mar 14
"One extremely powerful way to get skeptical newsrooms to buy into metrics is to find the places where metrics affirm that readers and journalists want the same things." Re-sharing this study by and bc everyone should read it 👏
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American Press Institute Mar 14
Thanks to and for sharing this story on ! Journalists, check out the site for how-to's and best practices from other news orgs that participated in the program from and API.
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American Press Institute Mar 14
The applied a killer (whale) approach to its enterprise project on endangered orcas, masterfully blending breaking news updates with in-depth explanatory stories.
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American Press Institute Mar 13
Replying to @AmPress
The gist here is that newsrooms that are great at metrics have good translators: people who can take executive-level strategy and boil it down to actions that journalists can take. We've got more examples and actionable insights (!) here:
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