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American Press Institute Oct 31
The latest in our : suggests going beyond email to drive users to subscription offers
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Amy L. Kovac-Ashley Oct 29
I talk to many news and media leaders, and the topic of events - both as a way to engage w/ communities but also as an avenue for increased revenue - comes up constantly. So I'm re-sharing this piece from at
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American Press Institute Oct 25
"When newsrooms eliminate photojournalism staff, they cut down on photography that is graphically appealing, emotional and intimate." Our latest on the site from
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American Press Institute Oct 23
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American Press Institute Oct 18
Our Director of Reader Revenue joins on 's episode this week. They discuss how to to get readers to first click on stories and what makes them finally subscribe. Listen here:
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American Press Institute Oct 17
An email address allows for more personal, direct interactions between readers & publishers. It’s also an easy method to tailor, test and track. The latest in our shows how to get the emails you need to drive new subscriptions:
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Mebane Rash Oct 16
Team is thrilled to hear from at the Knight-Lenfest Newsroom Initiative!
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American Press Institute retweeted
Jeff Sonderman Oct 11
Here are the slides for the talk I'm about to start at . It focuses on data about how journalism confuses audiences in ways that harm trust. And how to fix that.
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American Press Institute Oct 11
Keep an eye out for updates as , , & tackle building trust and repairing neglect in reporting across the country:
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American Press Institute Oct 8
Thanks to for their great insights on this piece!
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American Press Institute Oct 8
Looking to engage a wholly new audience? shares how it established relationships with 58 (!) community colleges in one week (!) as it expanded into the post-secondary beat.
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American Press Institute Oct 3
Interested in other reports like 's "What it takes to shift a news organization to reader revenue"? Sign up here for alerts when future resources are published on the topic:
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American Press Institute Oct 2
The latest in our reader revenue research comes from : "What it takes to shift a news organization to reader revenue." It's a practical guide to getting department-wide support, analyzing current skill sets and more. Find it here:
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American Press Institute Sep 28
Attendees at : Our free online resource is constantly updated with best practices in the industry. You can choose which topics to follow by signing up here:
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American Press Institute Sep 28
Missed our session on reader revenue and metrics this morning? Check out the slides and feel free to reach out to & with any questions:
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Stefanie Frith Sep 28
The has a wealth of information on their website. Did you know 21 percent of subscribers are paywall converters? They got tired of reaching their monthly limit.
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American Press Institute Sep 28
Morning ! Make your way to room Key 9 to hear & discuss “Bettering your bottom line with metrics” from 9:15-10:15.
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American Press Institute Sep 27
Hey Baltimore! Come find us in room Key 2 (Just keep walkin) for Repairing the Neglect: How Journalists Can Engage with Diverse Communities.
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American Press Institute Sep 25
Journalists should talk less and listen more says . Here are some examples of focused listening that could make a difference in your newsroom's coverage via :
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American Press Institute Sep 24
Take a page from 's book and experiment with events in your community. writes over on about surprising outcomes from rethinking your org's events strategy.
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