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Allan Xia
In case you haven't heard, is a Chinese app which completely blew up since Friday. Best application of 'Deepfake'-style AI facial replacement I've ever seen. Here's an example of me as DiCaprio (generated in under 8 secs from that one photo in the thumbnail) 🤯
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Allan Xia Aug 31
Replying to @AllanXia
It's already under a lot of fire for user privacy protection under their terms and conditions. So consider this my sacrifice to demonstrate so you don't have to give up your portrait identity rights 😅
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Allan Xia Aug 31
Replying to @AllanXia
It’s clear that isn’t really going for "accuracy" per se, but rather a "subjective" good looking result. Similar to a beauty cam, it retains facial structure of the original actors, so the cherry picked results more or less always looks good and encourages users to share.
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Allan Xia Sep 1
Replying to @AllanXia
I can totally see this being applied in Films/ TV, imagine logging into your Netflix or Disney+ account - watching the latest TV show/ Marvel movie, where a stand-in actor's would be auto-replaced with your own. The newest member of the Avengers is....YOU.
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Allan Xia Sep 1
Replying to @AllanXia
I'm both excited and interested from a technologist/ creator perspective and morbidly cynical from a moral one :'(
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Allan Xia Sep 1
Replying to @AllanXia
Pretty soon corporations will start advertising to you using your own face.
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Allan Xia Sep 1
Replying to @AllanXia
Here’s for Asian representation in Hollywood 😂
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Allan Xia Sep 1
Replying to @AllanXia
The app even has a built in meme gif generator...Apple is way behind the curve with Memoji’s 😅
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Allan Xia Sep 1
Replying to @AllanXia
Before this gets too sensational - just to clarify: app generates these vids from a preselected cherry-picked clips. I'm assuming they've trained an A.I. on SAID clips for generic targeting of facial features and quickly retargeting your facial features from a single photo.
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Allan Xia Sep 1
Replying to @AllanXia
It's not able to magically recompose anyone's face on any video immediately. In fact, it's not doing anything that existing platforms that allow users to post selfies can't already (or potentially) do. As cynical as I am about dangers of AI, let's not get too conspiratorial here.
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Allan Xia Sep 1
Replying to @AllanXia
Actually since this app went viral in China, the biggest focus over the past few days has been in regards to its user privacy terms - with many social media (ie. Wechat) blocking vids from being shared and users requesting the app to delete their account/ photos.
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Allan Xia Sep 1
Replying to @AllanXia
So no, the Chinese government isn't trying to take over the world by hijacking your facial likeness through , considering: A. The app is only available in Chinese app stores and there's pretty much already security cams in every street corner in Chinese cities.
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Allan Xia Sep 1
Replying to @AllanXia
B. For such foul-play it's much easier to crawl existing social media for people's selfies rather than spending all this effort to build a commercial app that only requests 'one photo' from users as a selling point.
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Allan Xia Sep 1
Replying to @Pornhub
If isn't already working on an implementation of this to allow users to self-insert (pun intended), then management needs to have a meeting right now 🤔
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Allan Xia Sep 1
Replying to @AllanXia
There's a lot skepticism in the comments, but I'm calling it now: fans will push to the top of trending and download charts in the near future once their idols are added 🤭
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Allan Xia Sep 1
Replying to @AllanXia
My learning from this post going viral is that realistically, it's a lot scarier to become a meme than having your identity rights stolen by a company. Once you go viral in any way your face is pretty much immediately fair game in the public domain🤷‍♂️
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Allan Xia Sep 2
Replying to @AllanXia
Oh yeah, also works rather well with CG characters. I guess folks might not have to spend hours during character creation? I can see streamers loving this application of AI facial replacement.
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Allan Xia Sep 2
Replying to @weareoneEXO
Taking this experiment to it’s inevitable conclusion. stans eat your heart out 😂
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Allan Xia Sep 2
Replying to @AllanXia
According to devs, the app burnt through 1/3 of the bandwidth of their 7 Million RMB/m (4.4m USD/month) server on the first evening. There's currently a long waiting queue for account registrations.
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Allan Xia Sep 2
Replying to @AllanXia
A new special notice in the updated terms states will only use uploaded facial data for partial image replacement, data will be stored on servers according to relevant copyright laws. No further usage/ changes to app function unless with user's renewed permission.
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Allan Xia Sep 2
Replying to @AllanXia
For those curious about how protection of identity works in , the app verifies against a database of 'public figures' when you upload a photo. Apparently it's quite a badge of honour for some folks to be rejected by the system because they were mistaken for a 'celebrity'.
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Allan Xia Sep 2
Replying to @AllanXia
If you upload a photo vs taking a selfie, requires a second check via front facing camera to verify identity. It remains to be seen how well this system works, the running joke is that the app will be taken down as soon as someone fools the system with a photo of .
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Allan Xia Sep 2
Replying to @AllanXia
A video upload function exists in , but users need to be verified first to access. I have not able to get this to work. It seems like the same group of "users" uploading all the vids. I suspect this is how Zao is getting around the copyright issue.
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Allan Xia Sep 2
Replying to @AllanXia
This is truly the next evolution of and we're entering uncharted territory. People might be cool with sharing memes of others, or flattered to be made into a meme, but what happens when it's millions of other faces on your body?
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Allan Xia Sep 2
Replying to @AllanXia
A new line probably needs to be drawn when it comes to "Transformative work" and I'd imagine new clauses will be drawn up in actor's contracts since 's success sets an clear example the advertising industry will not be able to ignore. Next movie trailer anyone?
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Allan Xia Sep 2
For now, doubts have been cast on 's future. has already blocked native sharing/ links of videos generated. Will / / do the same if the app blows up in the West?
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Allan Xia Sep 2
Replying to @AllanXia
What truly remains to be see is how apps like can prevent users uploading videos of others to be 'd without permission. Corporations can always sue, but as the has shown, the average person can't do much if they're forced to become a .
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Allan Xia Sep 2
Replying to @AllanXia
For those still actually curious about ’s tech, this vid pretty much pushes the algorithm to the limit.
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Allan Xia Sep 2
Replying to @AllanXia
Here’s another CG facial replacement in
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Allan Xia Sep 2
Replying to @AllanXia
Here’s another one for the fans waiting for ... 😂
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Allan Xia Sep 2
Replying to @AllanXia
Here’s a very appropriate of in , how many layers of meta-narrative inception are we at now? 🤔
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