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Alana Kohl
Owner of a financial branding, marketing and PR firm catering to financial services professionals and the companies that serve them.
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Alana Kohl Jan 31
13 years ago today I opened the doors to AdvisorPR! I’ve learned a lot since opening my business and it’s time to pay it forward! Check out my recent blog for 5 lessons learned and ways you can fast track your own company’s success.
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Alana Kohl Jan 26
Is email marketing automation right for your financial business? Find out more in 's latest .
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Alana Kohl Jan 22
Using storytelling in your content will help you connect with your clients and prospects on a more personal level.
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Alana Kohl Jan 21
Developing a strategy will help deliver real results for your business. Learn more in a recent article from .
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Alana Kohl Jan 20
80% of individuals state that they left their advisor due to lack of communication. According to a recent article in , having just four personal interactions a year results in a 0% client loss.
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Alana Kohl Jan 18
Having a genuine connection with your clients is key to creating excellent experiences that lead to increased retention.
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Alana Kohl Jan 17
I frequently get asked, why do I need when I can just buy ad space? There are significant differences in and ; learn more here.
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Alana Kohl Jan 16
Email marketing is a viable marketing strategy for financial professionals. However, to get the most out of your campaign you must have a plan, use list segmentation, produce original content and acknowledge new subscribers.
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Alana Kohl Jan 15
"PR can not only create credibility, it can also create opportunity, opening the doorway to achieving all that you originally hoped for with a PR campaign."
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Alana Kohl Jan 14
Here are some tips on how and when to post on from .
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Alana Kohl Jan 13
Creating content which enables clients and prospects to connect with you and your business on a more personal level is key to increasing your bottom line.
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Alana Kohl Jan 12
Get your efforts off to a great start this year! Here are a few tips.
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Alana Kohl Jan 11
Have you updated your media kit for 2018? Now is the time to organize and update your information! You want to make sure you’re participating in media interviews that are consistent with your business and building your desired brand!
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Alana Kohl Jan 8
Rise above your competition with an effective PR and marketing plan.
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Alana Kohl Jan 7
Creating a blog is a great way to showcase your knowledge and skills in the finanical industry, thus setting you a part from your competition.
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Alana Kohl Jan 6
Successful public relations can enhance a business' brand recognition and improve it’s visibility.
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Alana Kohl Jan 5
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Alana Kohl Jan 4
Your brand is the face of your company.
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Alana Kohl Jan 3
Creating and posting original content can help set you apart from your competitors. Here is an easy-to-follow guide to creating great content.
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Alana Kohl Jan 1
Best wishes for a happy holiday and a prosperous new year!
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