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AdMonsters
Global community of digital leaders passionate about ad technology and operations. Part of the family.
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AdMonsters Feb 12
📢 Announcing 2019 Keynote Speakers! Morgan DeBaun, CEO & Founder of and Neil Vogel, CEO of will anchor the ultimate conference for digital media and advertising operations. Mark your calendar: June 3-4, 2019 in NYC!
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AdMonsters Feb 12
Shall we kill all the resellers? Ads.txt, Ads.cert, and the programmatic future. Updated this morning by with more thoughts on tracing supply chains and such.
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AdMonsters Feb 11
Shall We Kill All the Resellers? - Ads.txt, Ads.cert, and the future of programmatic by
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DAAUSA Feb 11
Heard at - yes advertising is wanted, accepted and needed, say consumers
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AdMonsters Feb 11
In TV "The new currency is . Meeting consumer need at the right moment in time and evoking emotion." - CEO
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AdMonsters Feb 11
Replying to @johnrambow
:-)
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AdMonsters Feb 11
says Don't use testing to create your hypothesis. "Understand what you stand for, understand your consumer and be who you are as a brand." Take the creative leap.
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AdMonsters Feb 11
6 Lessons from the Disruptor Brand Playbook Lesson #3 "Inclusivity is not a decision, it's a given. Reflect the world we live in."
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AdMonsters Feb 11
Replying to @johnrambow
Contextual Ads? But you knew that, didn't you?
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iab Feb 11
Beyond audience: context drives insights and outcomes. does not answer the question why, but we need to understand consumer motivations: Content + Context = Intent
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AdMonsters Feb 11
and oh yeah, another lesson, content is still king...
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AdMonsters Feb 11
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Miguel Morales Feb 11
We've released our official result for the 's blockchain pilot. Enforcing measurement standards and filtering fraud makes campaigns perform better!! 🔥🚀💥📊📣
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AdMonsters Feb 11
So far the key takeaways from are: 1/ brands need to act more like disruptors (like D2C0 and; 2/ publishers need to get back to knowing and understanding their customers again.
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AdMonsters Feb 8
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AdMonsters Jan 31
Replying to @Myles_Younger
This is an excellent point. Is there a way that these models complement one another? There are brands already experimenting like P&G.
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AdMonsters Jan 31
DTC brands are reshaping marketing with data-driven personalized consumer experiences. What lessons can legacy brands learn from them?
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AdMonsters Jan 30
Is that data you’re buying quality stuff? Well, here are 5 ways to know your data is legit.
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Verve Jan 29
Replying to @vervemobile
(5/10) Mark Fruehan: People are not one-dimensional, and neither is their data. The movement of customers creates patterns and captures real behaviors over time.
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Verve Jan 29
(1/10) Welcome to Verve’s Tuesday Deep Dive! Today’s topic is on Movement Science, based on a published interview of Verve EVP Mark Fruehan (via : ).
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