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AdMonsters
Global community of digital leaders passionate about ad technology and operations. Part of the family.
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AdMonsters retweeted
Gavin Dunaway 15h
Hey you—I know you haven't signed up for yet on June 4. I'm not here to shame you. I'm going to give you the discount code PREHOLIDAY to save $100 before Friday, May 24 (TODAY) ends. And then we're not going to discuss this further.
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AdMonsters retweeted
Gavin Dunaway 15h
Replying to @AdMonsterGavin
All in all, I love the way the TV + Video track has shaped up at 2019. There's something for everyone, and everything for someone...
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AdMonsters retweeted
Gavin Dunaway 15h
Replying to @AdMonsterGavin
And I sat on the prep call for this chat about what advertisers (should) want from video... It's going to be "lively," as the moderated commented.
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AdMonsters retweeted
Gavin Dunaway 15h
Replying to @adexchanger
Have a few sessions at on June 4 where we'll be discussing this. I'm going to be leading an ops-heavy discussion on CTV issues:
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AdMonsters retweeted
Jeremy Lockhorn May 22
What does 5G mean to the marketing world? I'll be sharing my thoughts during my session on June 4—Hello, 5G: What Are the Opportunities? If you haven't already registered, save 10% with this code: SPKVIP10 --
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AdMonsters May 22
Catch Miguel at , part of on June 3
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AdMonsters May 22
During its short time bouncing around the ad-tech echoplex, blockchain has already run the full hype cycle: from "the next big thing" to "running joke" and now "potentially legit."
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AdMonsters May 21
, & are everywhere! If you've been out and about NYC, you probably noticed featured in kiosks. Did it remind you to get your tickets? There are only two weeks left.
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AdMonsters May 21
Replying to @AdMonsters
On the buy side, programmatic tends to be too downstream to really get involved with creative. Assets are set well in advance. How does that dynamic change... and should it?
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AdMonsters May 21
Replying to @AdMonsters
Distressed brands will let agencies have a lot more lease with creative and media strategy.
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AdMonsters May 21
Replying to @AdMonsters
Are agencies modeling out their risk for clients? Should they?
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AdMonsters May 21
Replying to @AdMonsters
Outcome-driven compensation has been a theme for 15 years, but we haven’t gotten it right. Maybe there isn’t a real solution.
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AdMonsters May 21
Replying to @AdMonsters
Viewability had a good start, and was pretty altruistic, but frankly it's being gamed. On Instagram, we have great CPAs, but we know the viewability is horrible. So are we actually getting value out of optimizing toward viewability?
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AdMonsters May 21
Replying to @AdMonsters
Media agencies are gravitating toward optimizing to biz outcomes—it streamlines operations and gives them an extended goal to hold onto... as well as one to point to for success.
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AdMonsters May 21
Replying to @AdMonsters
No matter the seemingly infinite diversity in brand types, advertisers still really fall into DR vs. branding. DR has its preferred metrics, but savvy branders focus on frequency. Branders aren’t unsophisticated, but tying metrics back to biz outcomes is still stupefying.
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AdMonsters May 21
Replying to @AdMonsters
Is it the creative’s job to drive attention? Optimizing to attention is actually an interesting melding of media and creative.
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AdMonsters May 21
Replying to @AdMonsters
Agencies and clients talk a lot about metrics that are adjacent to attention—like share of voice. Attention feels creative in nature, which is a bit unnatural for media agency types.
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AdMonsters May 21
Replying to @AdMonsters
Attention is core to marketing... in social. Programmatic, not so much—we tend to find one "golden metric" and optimize it into the ground.
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AdMonsters May 21
Replying to @AdMonsters
Two main goals of the Adelaide attention optimization platform: determine real value of media (based on attention) and reduce waste by cutting out the over- and under-exposed.
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AdMonsters May 21
Replying to @AdMonsters
Analyzing coverage, clutter, and duration, Adelaide has three new metrics for quantizing attention: attention units, attentive reach, and minimum effective dose.
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