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ASA
We're the Advertising Standards Authority, the UK's independent regulator for advertising across all media, including online and in social media.
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ASA 7h
Replying to @KitKatRehab
Advice Notices are a key part of our complaint process (proportionate informal tool in line with our prioritisation principles) formally explained in our Complaint Handling Procedures If you'd like stats, please send a request
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ASA 9h
Optical Express (Westfield) Ltd breaks the UK Ad Rules for making misleading claims about their laser/lens eye surgery on the website opticalexpress_co_uk
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ASA May 23
No problems at all. We encourage anyone with concerns that the ad(s) is misleading to lodge a complaint so that we can assess this further Many thanks.
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ASA May 23
DWP/other government depts aren't prohibited from advertising. Our rules require that material like this has to be obviously identifiable as an ad. Ordinarily, that means it should be clearly labelled as ‘Advertising feature’ (or similar). Claims in ad have to be truthful too.
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ASA May 23
Replying to @liverpooIstuff
Trading Standards.
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ASA May 23
Replying to @liverpooIstuff
Hi, thanks for getting in touch. Our ad rules don't cover the claims made on labelling/ product packaging. But if you've seen an ad for tropicana that you think is misleading do let us know and we'll assess it for you
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ASA May 22
Replying to @KitKatRehab
That is not our experience - influencers who ignore advice notices (we're not seeing a widespread problem) are followed-up with and things can be/are escalated as appropriate.
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ASA May 22
Replying to @KitKatRehab
If someone has received an advice notice and problems persist then we will always take a view on whether we need to escalate our procedures. But we'll always make that judgement against our prioritisation principles and based on the potential level of consumer detriment.
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ASA May 22
Replying to @JulieAForshaw
No problems, you're welcome. Thanks in advance for using our online form.
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ASA May 22
Replying to @JulieAForshaw
Hi Julie. If you'd like to lodge a complaint please send us the details via our online form Many thanks.
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ASA May 22
Hi Julie. DWP or other government departments aren't prohibited from advertising. Our rules require that material like this has to be obviously identifiable as an ad which, ordinarily, means that it should be clearly labelled as ‘Advertising feature’ (or similar).
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ASA May 22
In case you missed it: We published our Annual Report for 2018 this week, demonstrating how we're implementing our new strategy to have More Impact Online. Read more:
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ASA May 22
With the UK elections to the European Parliament taking place tomorrow, we're reminding everyone why political ads are not covered by our rules and we can’t look into complaints about them
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ASA May 22
Replying to @KitKatRehab
It would be judged on a case by case basis. Advice notices (where we remind them of the rules) aren't reported. If it wasn't the first time we'd had to contact an influencer it may go to an informal ruling (named on our website), or a full formal investigation (published ruling).
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ASA May 22
We've published our latest rulings (just the one formal this week) Find out more about the ad that prompted complaint and our decision.
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ASA May 21
It was great to be last week to discuss how we keep children and vulnerable people safe online. Many thanks to for hosting us
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ASA May 20
Complaints about online ads now outnumber TV cases by 3:1, says ASA via
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ASA May 20
Our Annual Report reviews the actions we've taken to tackle consumer harms and to protect the financially vulnerable; including projects on: secondary tickets, parcel delivery charges, superimposed text, and new guidance on gambling ads
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ASA May 20
ASA Chief Exec “It’s been a busy year, largely driven by complaints & cases about online ads. That’s why our new five-year strategy is focused on strengthening further the regulation of online advertising & using new tech to protect the public"
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ASA retweeted
Neil Stevenson May 20
MORE IMPACT ONLINE: ✅ Resolved 33,727complaints about 25,259 ads ✅Of those, 16,059 complaints (41% increase on 2017) were about 14,257 online ads (38% increase)
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