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Jason Ball
Specialist B2B and technology content creator. Chief Content Officer at Considered Content.
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Jason Ball Sep 19
B2B marketers need to focus more on brand building: LinkedIn—good article, time for creativity is important but so is having the right foundations for the brand in the first place
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Jason Ball Sep 18
Martech companies are dropping venture capitalists – here’s why
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Jason Ball Sep 18
Adobe in talks to buy marketing software firm Marketo
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Jason Ball Sep 13
How three underused biases from behavioural science can be applied to advertising | LinkedIn
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Jason Ball Sep 12
Beware the curse of B2B marketing...
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Jason Ball Sep 11
Inbound Alone Doesn't Cut It: What B2B Marketers Can Do Next
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Jason Ball Sep 6
Digital is not the answer. Transformation is.
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Jason Ball Sep 5
5 Ways to Escape from the B2B Curse of the Consideration Set
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Jason Ball Sep 3
Does B2B storytelling start in the wrong place? (Depends who the story is about)
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Jason Ball Aug 30
A decade after the global financial crisis: What has (and hasn’t) changed?
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Jason Ball Aug 6
Why Monocle shuns social media in favour of going swimming with its readers
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Jason Ball Aug 2
The Future of SEO Has Never Been Clearer (nor more ignored) | SparkToro
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Jason Ball Jul 31
Our Revenue Rift report found "Lack of clarity from management" as the #1 barrier to revenue success — this article explains why.
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Jason Ball Jul 19
How an Offer to Sell Wistia Inspired Us to Take On $17m in Debt — interesting read, echoes of Rand Fishkin's new book and what the guys at Basecamp preach.
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Jason Ball Jul 18
Ten ways technology salespeople fail | Theresa Regli
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Jason Ball Jul 18
Here’s an absolutely certain B2B marketing prediction ;-)
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Jason Ball Jul 18
B2B marketing attribution — the proof is in the numbers (or is it?) [NEW RESEARCH]
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Jason Ball Jul 13
The Metrics That Matter to B2B Marketers and Business Leaders - mirrors what we found in our Revenue Rift research
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Jason Ball Jul 6
Microcopy 101: How To Write For Successful Products
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Jason Ball Jul 4
Are you measuring what really matters in B2B marketing? [New research]
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